You are currently viewing the International Edition. You can also switch to the Hong Kong Edition.
Saturday 4 July 2015

Headband uses power of the mind to pour pints

19th August, 2014 by Neal Baker

In this day and age, why should people expect to use their arms to pour themselves a beer? With this piece of tech, that chore may soon be a thing of the past.

Thinking 'beerly' – A demonstration of the mind-controlled beer tap using the Muse headband (Photo: InteraXon)

Thinking ‘beerly': A demonstration of the mind-controlled beer tap using the Muse headband (Photo: InteraXon)

Beer has forever been mistakenly rumoured to damage brain cells. But how about using the power of the brain to actually pour yourself a glass of beer?

That’s what a Canadian tech firm set out to do with their latest piece of kit.

Dubbed “The Muse”, the sleek headgear uses brainwaves to detect users’ emotional state.

It then translates these into computer signals able control all manners of gadgets.

And one of the first uses the developers at InteraXon came up with was allowing punters to imagine themselves a beer.

InteraXon CEO Ariel Garten shows off her mind-reading headgear (Photo: InteraXon)

InteraXon CEO Ariel Garten shows off her mind-reading headgear (Photo: InteraXon)

Linked up with a special hands-free beer tap, users of the Muse headband need only picture a glass of beer to get their hands on the real thing.

Wearing the headband and standing in front of the beer tap, users’ beer-craving brainwaves are transmitted to a computer and interpreted as ‘relaxed’ or ‘focused’.

When these signals exceed a certain threshold, the beer spout opens. The result? Thoughts are turned into a frosty serving of beer.

“Developed independently throughout the world, it’s the beverage that’s been around during the times of the greatest and most influential thinkers known to mankind” says the company’s literature.

“And we like to think that a pint or two had something to do with the groundbreaking concepts and philosophies that have shaped the world,” it says.

“And besides, we’re Canadians. Society owes a lot to beer, so a thought-controlled beer tap is just our small way of giving back to this ignoble beverage that has shaped our way of life.”

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

If that's interesting, how about these?

Top 10 new craft beers

With new beers coming onto the market all the time, it can be difficult to keep more...

Chinese student builds house out of beer bottles

An engineering graduate and his father have built a two-storey house made out more...

Diageo 'shelves' £240m Chinese scheme

Swellfun, the Chinese subsidiary of drinks giant Diageo, has reportedly more...

Hatch Mansfield – Brand Manager

London, United Kingdom

Competitive salary

World's cheapest city for a beer revealed

The average price of a bottle of beer is £1.07 in Krakow and Kiev, making them more...

Coors Light heads home

Sometimes, the route to excellence is a process of devolution rather than more...

UK reviewing alcohol intake guidelines

Health officials are to review the government's drinking guidelines, as more...

Digital and Communications Executive

£22,000-£26,000 dependent on experience

Carlsberg creates beer-shampoo

Danish brewer Carlsberg has launched a new range of men’s grooming products more...

UK market in growth as price increases slow

The latest figures from the Wine and Spirit Trade Association show that more...

Diageo appoints North America president

Deirdre Mahlan, Diageo's chief financial officer, has been announced as the more...

Marketing and eCommerce Manager

London, United Kingdom

Competitive, includes equity options

Lidl hints at plans for online wine shop

UK supermarket Lidl has not ruled out launching an online wine shop, reporting more...

Wearable technology and the data driven night out

Ed Southerden, senior planner at creative communications agency Bray Leino, more...

Beer festival in China’s Muslim area angers 'exiles'

In China’s predominantly Muslim region of Xinjiang, exiled groups of Uighur more...

Sales Executive - Wines & Spirits Competitions

London, United Kingdom


Venezuela faces beer drought

Venezuela could soon entirely run out of beer as workers at the country's more...

The week in pictures

Pub-friendly pooches, Kevin Spacey and a one-off tasting of Achaval Ferrer more...

Virtual reality could treat alcoholism

Virtual reality therapy is a "promising approach" to the treatment of alcohol more...

Global Wine Buyer

London, United Kingdom


UK customs seize 550,000 litres of alcohol

More than 550,000 litres of illegal beer, wine and spirits have been seized by more...

Queen releases Bohemian Lager

Rock band Queen have launched a lager to celebrate 40 years since the release more...

Top 10 Hong Kong craft beer bars

Anyone looking to quench their thirst with a ginseng microbrew should more...

PR Senior Account Manager/Director

London, United Kingdom

Depending on experience

Beck's forced to issue $50 refunds

Anyone that has bought a Beck's beer in the past four years could be entitled more...

World's best beer and wine festivals

Forget Glastonbury, these are the festivals you should be making a beeline for more...