Tequila barrels turned into art for charity12th August, 2014 by Lauren Eads
Tequila Herradura is inviting artists to transform its barrels into works of art as part of a project to raise $70,000 for charity, while awarding $100,000 to the project’s winning artists.
The brand’s second “barrel art collection” program was announced today which will give artists the chance to create original pieces of work using Herradura’s oak barrels as their canvas.
The competition is open to artists in Atlanta, Austin, Chicago, Los Angeles, Miami, New York, and San Francisco, with the overall winner from each region set to receive $10,000 each, with additional cash prizes for second and third place.
Micah and Whitney Stansell, 2013 grand prize winners. said: “Through the Barrel Art Challenge, our artistic capabilities were brought to life with this unique opportunity that posed no limits. From meeting different artists and making new friends, to the grand finale event we had a great experience and would recommend it to anyone.”
Artists’ works will be judged on its originality, creativity, overall quality and its representation of Tequila Herradura.
A total of $70,000 will also be donated by the brand to Creative Capital – an organisation that supports upcoming artists with funding, counselling and career development services.
Mark Grindstaff, Herradura’s Tequila brand director, said: “At Casa Herradura we mature our Tequila in oak barrels and consider the finished product a true work of art.
“We are thrilled to create a platform where artists can use these same barrels as their medium for creating unique pieces to be showcased for our fans.”