Franciacorta sees UK sales double

Sales of Franciacorta wines in the UK doubled in volume in the first six months of 2014 with ramped up communications credited for raising greater awareness of its wines in key export markets.

Franciacorta

According to the Osservatorio Economico del Franciacorta (OEF), volumes of Franciacorta to the UK increased by 100.4% in the first six months of 2014 compared to the same period in 2013, although from a “fairly small base”, with the number of producers now distributing in the UK market increasing by 40% in the last 18 months.

Franciacorta’s strong start to 2014 follows significant growth in the UK market last year which saw volume shipments to the UK rise by 27.7% in 2013.

Overall global sales were up by 9.6%, with domestic sales in Italy also performing strongly jumping 8.5%, while exports grew by 17.4% accounting for 12.6% of all Franciacorta bottles sold worldwide.

This continuing upward trend follows a year of “intense activity” by the Italian wine producer targeting the UK, US and Germany, and follows comments made by its president last month that it could “easily” increase sales by four million to reach 18 million. 

Of its latest figures, Maurizio Zanella, President of Franciacorta, said: “We are very proud of the results achieved in this first part of this year, both in Italy and abroad.

“However we are aware that this first semester represents only 34% of total annual production; and we hope to keep this positive trend in the next six months.”

Japan remains the producer’s primary export market, followed by the USA, Switzerland, Germany and Belgium.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Sales Manager

The Drinks Business
London, UK

Assistant Brand Manager

Swallow Associates Ltd
Kings Langley, UK

Brand Manager

Swallow Associates
Kings Langley, UK

HR Co-ordinator

Liberty Wines
London, UK

Director of Sales

Gulf Brands International
Bahrain

Head of Trade Marketing

Lanson International UK Ltd
London W1

Customer Development Manager

Love Drinks
London, UK

Junior Brand Manager x2

Enotria&Coe
London, UK

Events Co-ordinator

Liberty Wines
London, UK

Events Sales Executive

The Drinks Business
London, UK

Champagne Masterclass

London,United Kingdom
10th Sep 2018

Cape Wine 2018

Cape Town,South Africa
12th Sep 2018

Bourgogne Masterclass

Brighton ,United Kingdom
18th Sep 2018
Click to view more

The Global Beer Competition

Deadline : 22nd August 2018

The Global Malbec Masters 2018

Deadline : 1st September 2018

Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more