Franciacorta sees UK sales double

5th August, 2014 by Lauren Eads

Sales of Franciacorta wines in the UK doubled in volume in the first six months of 2014 with ramped up communications credited for raising greater awareness of its wines in key export markets.

Franciacorta

According to the Osservatorio Economico del Franciacorta (OEF), volumes of Franciacorta to the UK increased by 100.4% in the first six months of 2014 compared to the same period in 2013, although from a “fairly small base”, with the number of producers now distributing in the UK market increasing by 40% in the last 18 months.

Franciacorta’s strong start to 2014 follows significant growth in the UK market last year which saw volume shipments to the UK rise by 27.7% in 2013.

Overall global sales were up by 9.6%, with domestic sales in Italy also performing strongly jumping 8.5%, while exports grew by 17.4% accounting for 12.6% of all Franciacorta bottles sold worldwide.

This continuing upward trend follows a year of “intense activity” by the Italian wine producer targeting the UK, US and Germany, and follows comments made by its president last month that it could “easily” increase sales by four million to reach 18 million. 

Of its latest figures, Maurizio Zanella, President of Franciacorta, said: “We are very proud of the results achieved in this first part of this year, both in Italy and abroad.

“However we are aware that this first semester represents only 34% of total annual production; and we hope to keep this positive trend in the next six months.”

Japan remains the producer’s primary export market, followed by the USA, Switzerland, Germany and Belgium.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Wine Buyer

Conviviality Plc
Crewe, UK

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Sales Account Manager - On-Trade

Berkmann Wine Cellars
M3/M4 corridor

Media Sales Manager - Hong Kong

The Drinks Business Hong Kong
Hong Kong

Regional Account Manager

New Generation McKinley
London, UK

Experienced Sales Account Manager – On Trade

Cantina Goccia
London and the south, UK

National Sales Manager – Premium Drinks

Core Recruitment
London based with national travel

Wine Trainee

Stone, Vine & Sun
Twyford, near Winchester, Hampshire

Senior Technologist - Drinks

Conviviality Group
London, UK

Procurement Manager

JF Hillebrand Global Beverage Logistics
Essex, UK

Porter & Laker Manager

Porter & Laker
Essex, UK

Sales Manager & Brand Ambassador - Southwest

Salcombe Distilling Co.
Southwest of England - reporting to Salcombe HQ, GB

Head of Marketing

ATOM Supplies
Tunbridge Wells, Kent, UK

The Global Merlot Masters 2017

Deadline : 24th February 2017

The Prosecco Masters 2017

Deadline : 10th March 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 3rd March 2017

Click to view more

The Global Sparkling Masters

the drinks business is thrilled to announce the launch of The Global Sparkling Masters

The Global Rosé Masters 2016

the drinks business is proud to announce the launch of the Global Rosé Masters 2016.

The Prosecco Masters 2016

Now in its third year, the competition will reflect the growth in popularity of this fresh and exciting sparkling wine from the picturesque regions of Veneto and Friuli.

The Global Pinot Noir Masters 2016

After the success of last year’s competition that judged over 250 wines from no less than 16 countries, the drinks business is proud to announce the third year of the Global Pinot Noir Masters

Click to view more