Scotch has the Commonwealth touch

21st July, 2014 by Neal Baker

New export figures have revealed that almost a fifth of Scotch whisky exports go to Commonwealth countries.

Whisky_exportLast year, exports to the Commonwealth were up 1% on 2012 to £793 million, from a global total of £4.3 billion, according to the data released by the Scotch Whisky Association (SWA).

This means that around 19% of all Scotch exports go to Commonwealth nations.

Singapore is the by far the largest market in the Commonwealth for Scotch whisky, with exports of £330 million last year.

This is followed by South Africa with exports of £163m, Australia at £84m and India with £69m.

The SWA is pointing to the rapid growth in developing nations and the more international tastes that are emerging in line with more economic prosperity.

Exports to Nigeria – one of the fastest growing markets in the world – rose 43% to almost £14 million last year, making it the seventh biggest market in the Commonwealth.

David Frost, Scotch Whisky Association chief executive, said: “In many Commonwealth countries, Scotch whisky has been popular for years.

“As economies in other countries develop, young, professional consumers are developing a taste for Scotch whisky which they rightly regard as an aspirational drink of quality.”

The figures have been released ahead of the Commonwealth Games, which start in Glasgow this week (July 23).

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Sales Executive - Wine and Spirits Awards

The Drinks Business
Central London, UK

On-Trade Channel Manager

Delegat Europe Limited (UK)
London / Midlands, GB

Trade Marketing Analyst

Delegat Europe (UK)
London, GB

Key Account Executive

Delegat Europe Limited (UK)
London / Midlands, GB

Senior National Account Manager

Bibendum PLB
London, UK

ON-TRADE Sales Executive

Roberson Wine
London, UK

OFF-TRADE Sales Executive

Roberson Wine
London, UK

Judging Week Runners

Decanter World Wine Awards
ExCel Centre, London E16, UK

Sales Administrator

Les Caves de Pyrène
Guildford, UK

Retail Commercial Executive

Laithwaite's Wine
Theale, Berkshire

Wine Buyer

Conviviality Plc
Crewe, UK

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Sales Account Manager - On-Trade

Berkmann Wine Cellars
M3/M4 corridor

Media Sales Manager - Hong Kong

The Drinks Business Hong Kong
Hong Kong

Regional Account Manager

New Generation McKinley
London, UK

The Global Merlot Masters 2017

Deadline : 31st March 2017

The Prosecco Masters 2017

Deadline : 10th March 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 3rd March 2017

Click to view more

The Global Sparkling Masters

the drinks business is thrilled to announce the launch of The Global Sparkling Masters

The Global Rosé Masters 2016

the drinks business is proud to announce the launch of the Global Rosé Masters 2016.

The Prosecco Masters 2016

Now in its third year, the competition will reflect the growth in popularity of this fresh and exciting sparkling wine from the picturesque regions of Veneto and Friuli.

The Global Pinot Noir Masters 2016

After the success of last year’s competition that judged over 250 wines from no less than 16 countries, the drinks business is proud to announce the third year of the Global Pinot Noir Masters

Click to view more