New Bordeaux shop opens in HK

25th July, 2014 by Rupert Millar

A new Wine Etc. shop dedicated to Bordeaux has been opened in Central, Hong Kong due to the on-going demand for the region’s wines in the city.

about_etc(1)The new shop is a sister to the original Wine Etc. Bordeaux shop in Causeway Bay and is located on the first floor of the Entertainment Building on Queen’s Road Central.

It is the fourth shop in the Wine Etc. portfolio, alongside Champagne and Burgundy stores.

The new shop’s wine selection will reflect the original Bordeaux shop and have around 90% of the same Bordeaux wines, however it will have a wider selection of wines from around the rest of France and the world.

As well as Bordeaux blends from the US, there will also be Barolo, Loire Cabernet Franc, Rhône wines and some Australian wines as well.

Chief sommelier at Wine Etc, Mathieu Pouchan, told the drinks business that the reason for opening a new Bordeaux-dedicated shop was the continued popularity of the region in Hong Kong.

“We decided to open another because it’s still the region that is interesting people,” he said. “Burgundy is a big trend but Bordeaux is still the leader.

“We’re selling more Bordeaux than anything else. It’s still the major region. It’s not as strong anymore with people looking elsewhere but it’s still the market leader.”

Admitting that etc shops have a “specific” clientele, Pouchan added that since the first Bordeaux shop opened in 2011 the range of Bordeaux wines being bought has broadened.

“When we opened the first shop in 2011 there was a big focus on classified growths and the market has certainly changed. There’s now more interest in petit châteaux and cru bourgeois – everyday Bordeaux.

“As a wine lover you want to find a deal and try new things. We’re seeing sales in wines like Tertre Rotebouef and other estates with small production.”

A closer look at the Bordeaux market in Hong Kong will appear in a future issue of db Hong Kong.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Commercial/Sales Manager

Crush Wines Ltd
Bremhill/Home office, GB

Wine Buyer

Adnams
Southwold, UK

Sales Manager - Scotland

Eurowines Ltd
Scotland

Sales Manager - North-West England

Eurowines Ltd
North-West England, UK

Sales Manager - London

Eurowines Ltd
London, UK

Key Account Manager - Grocery

Australian Vintage Limited
London (Croydon), UK

Key Accounts Manager - Impulse

Australian Vintage Limited
London (Croydon), UK

Business Development Manager

Regency Wines Ltd
North Devon & Somerset, UK

Sales Manager - North East England

Eurowines Ltd
Within 15-20 mile radius of York, UK

National Account Manager

Ehrmanns Wines
London, UK

London Account Manager

The Drinks Club
London, UK

London Sales Executive

Gourvid Limited
London and Greater London, GB

Logistics Administrator

Speciality Drinks Ltd
Park Royal, London, UK

Head of Sales - Hush Heath Estate

Hush Heath Estate
Kent/ London, UK

London Sales Executive

VDS UK Ltd
London, UK

The Global Merlot Masters 2017

Deadline : 2nd May 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 2nd May 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more