25th July, 2014 by Rupert Millar
A new Wine Etc. shop dedicated to Bordeaux has been opened in Central, Hong Kong due to the on-going demand for the region’s wines in the city.
The new shop is a sister to the original Wine Etc. Bordeaux shop in Causeway Bay and is located on the first floor of the Entertainment Building on Queen’s Road Central.
It is the fourth shop in the Wine Etc. portfolio, alongside Champagne and Burgundy stores.
The new shop’s wine selection will reflect the original Bordeaux shop and have around 90% of the same Bordeaux wines, however it will have a wider selection of wines from around the rest of France and the world.
As well as Bordeaux blends from the US, there will also be Barolo, Loire Cabernet Franc, Rhône wines and some Australian wines as well.
Chief sommelier at Wine Etc, Mathieu Pouchan, told the drinks business that the reason for opening a new Bordeaux-dedicated shop was the continued popularity of the region in Hong Kong.
“We decided to open another because it’s still the region that is interesting people,” he said. “Burgundy is a big trend but Bordeaux is still the leader.
“We’re selling more Bordeaux than anything else. It’s still the major region. It’s not as strong anymore with people looking elsewhere but it’s still the market leader.”
Admitting that etc shops have a “specific” clientele, Pouchan added that since the first Bordeaux shop opened in 2011 the range of Bordeaux wines being bought has broadened.
“When we opened the first shop in 2011 there was a big focus on classified growths and the market has certainly changed. There’s now more interest in petit châteaux and cru bourgeois – everyday Bordeaux.
“As a wine lover you want to find a deal and try new things. We’re seeing sales in wines like Tertre Rotebouef and other estates with small production.”
A closer look at the Bordeaux market in Hong Kong will appear in a future issue of db Hong Kong.