Goose Island signs UK distribution deal

15th July, 2014 by Lauren Eads

AB InBev UK has signed a deal with Greene King, one of the UK’s leading pub retailers and brewers, to distribute its US craft beer brand Goose Island.

goose-islandjpg-8db0852c4ca35781_large

The deal will give Greene King exclusive rights to distribute the Goose Island’s portfolio, which includes Goose Island Indian Pale Ale, Goose Island Honkers Ale and 312 Urban Wheat, to the on and off-trade in England and Wales.

Iain Newell, on-trade and route to market director for AB InBev UK, said: “We are delighted to announce this agreement with Greene King. We are looking forward to working with them to develop Goose Island in the UK and tap into the strong growth in the craft beer market.

“The Goose Island brand has excellent potential to perform well in this category due to its great taste, range and heritage. We look forward to this new partnership building on all the good work James Clay has put in to establishing Goose Island’s presence in the UK.”

Goose Island, a US craft beer company founded in 1988 in Chicago, has enjoyed rapid growth in recent years with sales increasing by 62% in the US last year.

This latest deal will see Greene King push Goose Island into the UK market making it available in keg to the UK’s on-trade for the first time, as oppose to its traditional bottles.

Chris Houlton, managing director for Greene King Brewing & Brands, said: “It is an exciting time for beer as the craft market continues to grow, and we know that more than half of all beer drinkers say they are keen to see more of these products. We launched our own craft brewery last November and adding an original US craft beer now will complement our successful portfolio.

“Goose Island is a leader in the craft of brewing and we are looking forward to offering its range to our customers.”

Greene King will begin distribution of Goose Island from October.

Goose Island is currently imported by James Clay, who in partnership with Greene King, will continue to supply certain specialist on-trade customers.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Beer Development Specialist

Matthew Clark
London, UK

Senior Sales Manager

Haynes Hanson & Clark
Gloucestershire, GB

Customer Services Administrator

Speciality Drinks Ltd
London, UK

National Business Development Manager

Speciality Drinks Group
London, UK

Inventory Analyst

Bibendum PLB
London, UK

Events Executive - Atom Supplies

ATOM Supplies Limited
London, UK

Off-Trade Sales Account Executive

Domaine Direct
Nationwide, working from a combination of home & London office.

Sales Executive/Brand Ambassador

Glenfarclas
Ballindalloch, Speyside, UK

Client Manager

Noble Rot
Wandsworth, London, GB

Spirits Investment Director

Stilnovisti
London, UK

Junior Brand Manager

Enotria Winecellars
Park Royal, London, UK

Content & Digital Assistant

ABVGlobal
London, UK

Sales Manager

Cellar Trends
London, UK

Editorial Assistant

Wine List Confidential
London, UK

Editorial Assistant

Scotchwhisky.com
London, UK

Champagne Masters 2017

Deadline : 7th July 2017

The Global Sparkling Masters 2017

Deadline : 10th July 2017

The Global Malbec Masters 2017

Deadline : 10th July 2017

The Global Syrah Masters 2017

Deadline : 18th July 2017

Click to view more

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

Click to view more