Fake big-brand wine on the rise

14th July, 2014 by Neal Baker

It has been revealed that as many as one in five bottles of wine stocked in independent corner shops in England could be fake, following the release of information on police raids to tackle the organised crime.

800px-Alsatian_wines_in_a_supermarket

Choose carefully: as many as one in five bottles in some independent shops have been found to sell fake wine

The Daily Mail reports that the biggest household labels are the main targets for fraudsters who fake labels on sub-standard wine before selling on to corner shop owners. They in turn sell on to the customer at huge mark-ups.

Tesco is currently charging £29.94 for a half-case of big-brand wine — an offer equivalent to £4.99 each.

Officers say a fake bottle would typically be sold to a corner shop for as little as £2, allowing a 150% mark-up — attractive to small shop owners who don’t make much on highly-taxed alcohol.

The Intellectual Property Office (IPO) are working alongside Interpol in a cross-border operation dubbed Opson IV in a move designed to disrupt the supply networks for counterfeiters.

Last month a conference hosted by the IPO heard that forged alcohol now accounts for 73% of all UK Trading Standards investigations, up from 51% four years ago. An IPO spokeswoman said: ‘If a deal is too good to be true, it normally is.’

And police raids have shown that the problem is on the rise.

In Edgware, North London, it is reported that one store alone was caught with 249 bottles of fake big-brand wine. In Staffordshire, trading standards checked 415 off-licences, and at 75 of them – almost 20 per cent – found counterfeit alcohol goods to a total retail value of £30,000.

Meanwhile, investigators from Nottinghamshire County Council confiscated 34 bottles of forged wine from a Mansfield shop after a customer noted it was called ‘Shardonnay’ – rather than Chardonnay – on the label.

HMRC said a register of alcohol wholesalers would be set up by 2017 to “make it considerably more difficult for criminals to penetrate supply chains.”

One Response to “Fake big-brand wine on the rise”

  1. Wombles says:

    Oops… Shardonnay… Do I have to worry about the autenticity of my stock of Shirass and Pino Greekio now???

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Fine Wine Sales Administrator

Davy's Wine Merchants
London, UK

Business Development Manager - On Trade

FINE+RARE
Central London, GB

Regional Sales Manager

Swallow Associates Ltd
Home Based: North-West England, UK

London Account Manager Role (Full Time)

LITTLE BIRD GIN
Home based with UK travel. , GB

Sales Operations Manager

Bibendum PLB
London, UK

Digital Marketing Executive (online content & community manager)

Corney & Barrow Limited
London E1W (near Tower Bridge), UK

Store Manager – Premium Drinks

Amathus Drinks PLC
London, UK

On-Trade Regional Sales Manager

Anthony Byrne Fine Wines
London and the South East, UK

Wine Sales – Northwest England

Gerrard Seel
North West England

Senior On-Trade Sales Manager – English Sparkling Wine Company

COREcruitment
London based with national travel, UK

National Account Manager – RTM – On Trade

COREcruitment
Home based with frequent UK travel

Sales Account Manager - Wine

COREcruitment
London, Devon, Manchester, Liverpool, Farnham, Cambridge, UK

The Global Sparkling Masters 2017

Deadline : 14th June 2017

The Global Syrah Masters 2017

Deadline : 14th June 2017

The Global Malbec Masters 2017

Deadline : 14th June 2017

The Global Beer Masters 2017

Deadline : 1st August 2017

Click to view more

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

Click to view more