EU wine investment ‘not justified’

1st July, 2014 by Neal Baker

There is no justification for investment measures specific to the wine sector, according to a report published today by the European Court of Auditors (ECA).

19091_Logo_24LangThe report, conducted by the EU internal spending watchdog, claims that supportive measures for wine growers already exist under the overall EU rural development policy.

It also questions the role of EU grants for the promotion of wines, stating that “they were often used for consolidating markets, rather than winning new markets or recovering old markets”.

“The coexistence of similar investment measures under two different schemes is a source of complexity, which in some Member States has resulted in implementing delays or in an excessively restrictive scope of the eligible investments” claimed Mr Jan Kinšt, the ECA Member responsible for the report.

He continued, “Also, when the EU contribution incites enterprises to proportionally reduce their own funding for promotion actions, it becomes essentially a partial subsidy of these companies’ operational costs.

“This is not an efficient use of public money.”

The European Court of Auditors in Luxembourg

The European Court of Auditors in Luxembourg

The EU auditors found that there is a “lack of sufficient relevant information to show the direct results” of specific investment, and of the effects that were noticed, they “could not be easily separated from rural development investments” according to a statement attached to the report.

In the case of the promotion actions, although wine exports to third countries have significantly increased in absolute terms, the audit claimed that “EU wines have lost market shares in the main third countries targeted by promotion actions and that exports of EU wines not eligible for support also increased.”

Member States spent €522 million (£417 million) in EU funds under the promotion measure between 2009 and 2013. For 2014-2018, there has been a large increase in funds allocated to the Member States for this measure: €1.16 billion (£926 million).

There were apparent difficulties experienced by the Member States in spending the 2009-2013 budget initially earmarked for promotion actions, and so the ECA claim there is a risk that the 2014-2018 budget is set too high, “endangering the application of sound financial management principles.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Customer Service Executive

Speciality Brands Ltd
London, UK

London On Trade Business Development Manager

Wine Source UK Ltd
London, UK

Business Development Executives / Senior Business Development Executives

Amathus Drinks PLC
Opportunities in London, Home Counties, Scotland and Sussex, GB

3 x Full Time Brand Ambassadors for fast growing award-winning distillery

The Lakes Distillery Company Limited
Newcastle head office and nationwide, UK

Brand Ambassador – Santa Rita Estates

Santa Rita Estates
London or Hertfordshire but with flexibility to travel, UK

Sales Executive - Wine and Spirits Awards

The Drinks Business
Central London, UK

On-Trade Channel Manager

Delegat Europe Limited (UK)
London / Midlands, GB

Trade Marketing Analyst

Delegat Europe (UK)
London, GB

Key Account Executive

Delegat Europe Limited (UK)
London / Midlands, GB

Senior National Account Manager

Conviviality
London, UK

ON-TRADE Sales Executive

Roberson Wine
London, UK

OFF-TRADE Sales Executive

Roberson Wine
London, UK

Judging Week Runners

Decanter World Wine Awards
ExCel Centre, London E16, UK

Sales Administrator

Les Caves de Pyrène
Guildford, UK

Retail Commercial Executive

Laithwaite's Wine
Theale, Berkshire

The Global Merlot Masters 2017

Deadline : 31st March 2017

The Prosecco Masters 2017

Deadline : 10th March 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 3rd March 2017

Click to view more

The Global Sparkling Masters

the drinks business is thrilled to announce the launch of The Global Sparkling Masters

The Global Rosé Masters 2016

the drinks business is proud to announce the launch of the Global Rosé Masters 2016.

The Prosecco Masters 2016

Now in its third year, the competition will reflect the growth in popularity of this fresh and exciting sparkling wine from the picturesque regions of Veneto and Friuli.

The Global Pinot Noir Masters 2016

After the success of last year’s competition that judged over 250 wines from no less than 16 countries, the drinks business is proud to announce the third year of the Global Pinot Noir Masters

Click to view more