Adrian Atkinson leaves Pernod

Pernod Ricard’s wine development director Adrian Atkinson has left the company as part of a restructure of its UK commercial and marketing divisions.

Adrian AtkinsonAtkinson spent eight years with the world’s second largest drinks group with responsibility for overseeing its wine strategy, including new product development. He formed part of a team that helped Campo Viejo increase value sales by 20% in the UK last year.

The company released a statement saying: “Pernod Ricard UK confirms that Adrian Atkinson has left the business following eight years of service as wine development director. We would like to take the opportunity to thank Adrian for his loyal service and commitment to the business and wish him the greatest success for the future.”

Pernod described his departure as “one of a small number of changes within the UK business across the commercial and marketing teams as part of the global Pernod Ricard project to deliver operational efficiency.”

Earlier this year, Pernod Ricard CEO Pierre Pringuet outlined plans for cost savings after the group was forced to reduce its earnings forecast for 2013/14.

As part of this drive to improve efficiency, Pernod launched “Project Allegro”, a programme designed to slash overheads by €150 million annually in three years time. At the time, Pringuet confirmed: “Let’s be honest, there will be redundancies.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Fine Wine Sales Administrator

Davy's Wine Merchants
London, UK

Content Manager (Maverick Drinks)

ATOM Supplies
London, UK

Graphic Designer (NPD)

ATOM Supplies
Tunbridge Wells, UK

Press Officer

Speciality Drinks
London, UK

UK Private Clients Manager

Ditton Wine Traders
London, UK

London Business Development Manager

Maisons Marques et Domaines UK Ltd

Head of Buying - Spirits

Enotria&Coe
West London, UK

Liquid Production Supervisor

ATOM Supplies
Tonbridge, Kent, UK

Sales Account Manager – Cotswolds

Haynes Hanson & Clark
Gloucestershire, UK

Communications & PR Manager

Bruichladdich
Islay, UK

International Bulk Wine and Spirits Show

London,United Kingdom
26th Feb 2018

Spirited London

London,United Kingdom
15th Mar 2018

Prowein 2018

Dusseldorf,Germany
18th Mar 2018
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more