Adrian Atkinson leaves Pernod

Pernod Ricard’s wine development director Adrian Atkinson has left the company as part of a restructure of its UK commercial and marketing divisions.

Adrian AtkinsonAtkinson spent eight years with the world’s second largest drinks group with responsibility for overseeing its wine strategy, including new product development. He formed part of a team that helped Campo Viejo increase value sales by 20% in the UK last year.

The company released a statement saying: “Pernod Ricard UK confirms that Adrian Atkinson has left the business following eight years of service as wine development director. We would like to take the opportunity to thank Adrian for his loyal service and commitment to the business and wish him the greatest success for the future.”

Pernod described his departure as “one of a small number of changes within the UK business across the commercial and marketing teams as part of the global Pernod Ricard project to deliver operational efficiency.”

Earlier this year, Pernod Ricard CEO Pierre Pringuet outlined plans for cost savings after the group was forced to reduce its earnings forecast for 2013/14.

As part of this drive to improve efficiency, Pernod launched “Project Allegro”, a programme designed to slash overheads by €150 million annually in three years time. At the time, Pringuet confirmed: “Let’s be honest, there will be redundancies.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Account Manager - Manchester

Black Fire Tequila
Manchester, UK

Marylebone Sales Manager

Philglas & Swiggot
Marylebone, London

Sales Administrator

Les Caves de Pyrène
Guildford, UK

General Manager

3Cs Cider
UK

Buyer

BrandAlley UK LTD
London EC2A

Liquid Production Assistant

Atom Group
Tonbridge, UK

Brand Manager

Hallgarten Druitt
Luton, UK

Brand Manager

Kilchoman Distillery Co Ltd
Edinburgh, UK

Wine Bar Supervisor

Henny's
London, UK

Partner Manager - On-trade - North West

Maverick Drinks
Manchester, UK

Pays d'Oc Tasting

London,United Kingdom
28th Jun 2018

CHILE: From The Very Top To The Downright Hot

Manchester,United Kingdom
2nd Jul 2018

CHILE: From The Very Top To The Downright Hot

Edinburgh,United Kingdom
3rd Jul 2018
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more