Top 10 tips for marketing drinks brands

With the face of trade and brand marketing for drinks brands ever changing, marketers are using a whole host of different approaches to gain consumer acceptance and drive sales, writes Joanna Davies, CEO at drink, part of the ZAK Media Group.

joWith recessionary pressures on spending resulting in declining on-trade visits, operators are facing stiffer competition and seeking a differentiated offering to create richer, unique customer experiences and tempt punters in.

This new on trade environment has created a shift in the working relationship between brands and operators.

Operators have become more and more anti-brand while the shift to a more stripped back interior style has meant branded collateral is being increasingly restricted.

This has resulted in booze marketers no longer being able to rely on back bar displays, paper POS and in-venue communication materials to support in-venue brand awareness.

Perhaps in the future we will see a new age of marketing; an age where marketing departments allocate budgets based on consumers, shoppers or customers rather than media channels.

But until that future arrives, brands must continue to help our clients achieve better on trade results through channel unbiased campaigns that address on trade challenges, barriers and needs.

With all of this in mind, here are some top tips designed to help drinks brands gain success in marketing…

One Response to “Top 10 tips for marketing drinks brands”

  1. i just started this business i sell NEON energy drink . i would check it out

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Sales Administrator

Les Caves de Pyrène
Guildford, UK

General Manager

3Cs Cider
UK

Brand Manager

Hallgarten Druitt
Luton, UK

Brand Manager

Kilchoman Distillery Co Ltd
Edinburgh, UK

Wine Bar Supervisor

Henny's
London, UK

Partner Manager - On-trade - North West

Maverick Drinks
Manchester, UK

Partner Manager - On-trade - Scotland and NE

Maverick Drinks
Edinburgh, UK

Head of Marketing

Berkmann Wine Cellars
London, UK

Business Development Manager

Harviestoun Brewery Limited
Scotland - Central Belt

Cask Buyer

Atom Brands
Tonbridge, UK

Pays d'Oc Tasting

London,United Kingdom
28th Jun 2018

CHILE: From The Very Top To The Downright Hot

Manchester,United Kingdom
2nd Jul 2018

CHILE: From The Very Top To The Downright Hot

Edinburgh,United Kingdom
3rd Jul 2018
Click to view more

Champagne Masters 2018

Deadline : 22nd June 2018

The Global Malbec Masters 2018

Deadline : 1st July 2018

Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more