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Wednesday 3 September 2014

Ruinart releases bottle inspired by cellars

18th June, 2014 by Lucy Shaw

Champagne Ruinart has launched new limited edition packaging for its flagship Blanc de Blancs inspired by the house’s historic chalk cellars.

Priced at £95, the latest design piece to be added to the Ruinart Collection will be unveiled at the Masterpiece Art Fair in London on 26 June.

Created by young Scottish artist and Royal College of Art Graduate, Georgia Russell, the design is a contemporary interpretation of the Ruinart chalk quarries underneath the house in Reims.

Just 50 of the bottles will go on sale in the UK, with the launch taking place at the Masterpiece Art Fair, which takes place from 26 June until 2 July, where Russell will also unveil a “spinning” paper sculpture representing the Grand Livre of Ruinart.

In the sculpture, the pages of the book multiply and “explode” allowing light to mingle with strips of old pages and words.

“This beautiful addition to our Collection reflects not only the splendour of our cellars but also the timeless elegance of our Champagnes,” Ruinart’s chef de caves, Frédéric Panaïotis said.

“Georgia Russell is a very talented young artist and we are delighted to be able to work with her on this project,” he added.

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