Prosecco booms at Pinot Grigio’s expense

While Prosecco sales in the UK continue to grow, the demand for Italian Pinot Grigio is starting to slide.

canti prosecco“Prosecco’s obviously the big trend this year said Jane Hunt MW, organiser of the Definitive Italian tasting in London yesterday (June 25th).

Dermot Magee, representing Fratelli Martini, who own the Canti brand, agreed, but wondered if the wine’s success – 30 million bottles and counting, was at the expense of Pinot Grigio.

“Are the weekly Pinot Grigio treaters now spending a pound more to drink Prosecco?” he asked.

At Continental Food & Wine, one of 59 exhibitors present, wine development manager Nck Tatham MW said: “If Italy’s [still wine] volumes are down 10% according to Nielsen’s second quarter figures, then by definition Pinot Grigio’s down.”

Others mentioned the fact there have been fewer aggressive price promotions than last year, and that non-Italian Pinot Grigio was stealing volume share. While Boutinot’s Tony Brown MW felt sales of entry-level Pinot Grigio had been hit by price rises in 2001/12, and were being absorbed by Spain and South Africa. He believes there’s still scope for an Italian red to ‘do a Pinot Grigio’ – “a wine that’s not oaky and jammy or too thin – a wine full of fresh red fruit. I’m biased, but I would have to say Barbera.”

Overall attendance was put at around 430 guests, the same as 2012, with 44 exhibiting companies as per last year. Once again the separate ‘Italian Journey’ tasting proved popular – where exhibitors each submit one wine retailing at over £7.50 and made from a native Italian grape.

Hunt said that the tasting – now in its 16th year – had been launched due to complete lack of collaborative promotion for Italy’s vinous diversity, quality and individuality.

“Italy’s wine offer in terms of diversity, quality and individuality is second to none, yet Italy’s inability to fund and work together nationally to promote its wines is also second to none,” she said.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Supply Chain Assistant

Speciality Drinks
Park Royal, London, UK

Customer Services Administrator

Speciality Drinks
Park Royal, London, UK

Gin Buyer

Craft Gin Club
London (Fitzrovia)

Customer Service & Operations Administrator

Marussia Beverages UK Ltd
London, UK

Sales Account Manager

Berkmann Wine Cellars
London, UK

Sales and Brand Manager

The Duchess Virgin Gin & Tonic
London, UK

Brands Sales Executive

Woolf Sung Ltd
London, UK

International Logistic Manager

Wine Source
London, UK

Prosecco Springs

London,United Kingdom
26th Apr 2018

Spirits & More

Rome,Italy
19th May 2018

db Awards 2018

London,UK
23rd May 2018
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more