You are currently viewing the International Edition. You can also switch to the Hong Kong Edition.
Friday 3 July 2015

Ornellaia auctions latest artistic tie-in

16th June, 2014 by Gabriel Stone

Super Tuscan estate Ornellaia has raised CAD$126,500 (£69,000) through its annual charitable auction of large format bottles from the producer’s Vendemmia d’Artista series.

Ornellaia Vendemmia d'Artista L'Infinito_ImperialsThe auction was conducted by Sotheby’s in Toronto at the Art Gallery of Ontario, which is also the recipient of the money raised through this event. Since launching its Vendemmia d’Artista programme in 2009, Ornellaia has now collected a total of more than one million euros for a variety of artistic institutions, including last year’s beneficiary, the Royal Opera House in London.

For its sixth collaboration, the estate chose Canadian artist Rodney Graham to interpret this year’s theme of “I’Infinito” on its 2011 vintage. He created 11 different labels, each displaying a poem related to wine. Of the 111 large format bottles featuring Graham’s work, eight were chosen to feature in last week’s auction.

The idea behind this Vendemmia d’Artista series is to revive ”in a modern key” the Renaissance model of artistic commissions.

When it announced this latest collaboration earlier this year, Ornellaia highlighted the healthy return on investment offered by Italian wine in recent years, hailing its performance as “more solid” than gold or oil.

 

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

If that's interesting, how about these?

China’s Ningxia region launches wine contest

Select winemakers will have the chance to travel to China to learn from its more...

Scots invited to explore Chianti Classico and Prosecco

The promotional bodies for Prosecco Conegliano-Valdobbiadene and Chianti more...

Austrian wine importer launches in Hong Kong

A wine importer specialising in Austrian wines has launched in Hong Kong to more...

PR Manager

Competitive

Hart Davis Hart biggest in US

Chicago-based wine auctioneer Hart Davis Hart is the market leader in the US in more...

UK customs seize 550,000 litres of alcohol

More than 550,000 litres of illegal beer, wine and spirits have been seized by more...

BBR to host pop-up dinners in 'secret' cellar

Berry Bros. & Rudd has unveiled a "secret" cellar underneath its shop in more...

PR Senior Account Manager/Director

London, United Kingdom

Depending on experience

Australia puts quality centre stage

Wine Australia has pledged to invest AUD$35m annually for the next five years more...

Burgundy headlines at Acker’s June HK auction

Featuring smaller-sized lots and classic vintages of Burgundy and Bordeaux, more...

Oddbins woos Naked staff with love letters

Oddbins has allegedly been sending love letters and bottles of wine to key more...

Warehouse Supervisor

London, United Kingdom

£27,000-£30,000 depending on experience

Benevolent launches Ambassador drive

UK drinks trade charity The Benevolent is calling for volunteers from the trade more...

Burgundian négociant celebrates gin smuggler

Burgundian négociant, Vallet Frères, has allowed a special bottling of more...

Auction house snaps up online wine specialist

Online auction firm Bid for Wine has been sold to The Fine Art Auction Group in more...

Hatch Mansfield – Brand Manager

London, United Kingdom

Competitive salary

WOSA woos UK indies and on-trade

Wines of South Africa has announced plans for a new UK trade tasting later this more...

Sutcliffe steps down from Sotheby’s role

Serena Sutcliffe MW has stepped down from her position as worldwide head of more...

Wine from Napoleon’s carriage to be sold

A bottle of wine apparently found in Napoleon’s carriage after Waterloo – more...

Digital and Communications Executive

£22,000-£26,000 dependent on experience

Bordeaux wine thieves found guilty

A French court has sentenced 15 men over the audacious theft of $1.1 million of more...

Online retailer to highlight 'hidden gems'

A new online boutique wine importer and retailer Perfect Cellar has opened for more...

Hardys invests £4m in summer of cricket

Hardys has unveiled a new £4 million consumer marketing campaign to tie in more...

E-commerce, Sales & Marketing Executive

London, United Kingdom

Competitive salary and bonus package based on experience and qualification.

Wine thieves go on trial

A gang of wine thieves accused of stealing a million euros worth of wine from more...

Accolade's Fish Hoek goes Fairtrade

South Africa's Fish Hoek is to go Fairtrade from the 2015 vintage, becoming more...