Italy storming up Wine Society ranks

11th June, 2014 by Tom Bruce Gardyne

Society members are being seduced by Spanish and Italian wines despite a deeply held attachment to France.

Toby Morrhall

Toby Morrhall

Asked about the biggest trends at the Wine Society, and Burgundy, buyer Toby Morrhall, is emphatic.

“It’s got to be Italy and Spain. People are looking for cheaper wines and you can get some great value, old Garnacha from Catalyud for example, while Italy is scorching ahead at all levels.”

The comments, at the Society’s summer Press Tasting (June 9), were backed up by Tim Sykes, head of buying.

“Italy’s now number two for us, having overtaken Chile, and it’s not just Prosecco or Pinot Grigio” Sykes told the drinks business.

At present there are just two Proseccos among the 110 Italians listed. Among new entrants are a Greco di Tufo, a Calabrian red, a Zibibbo from Sicily and a pink Lambrusco.

“Overall we seem to be selling more and more light, fresh aromatic whites,” he added, mentioning the Society’s own-label Vinho Verde, which went “from 0 to 3000 cases almost overnight,” when first listed last year.

Yet France continues to dominate with over 50% of the Society’s sales. “Yes, we’re still massively Francophile, and while it may have eroded a few per cent in the last ten years, I don’t see that reality really changing,” says Sykes.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Sales Manager – Midlands and South West

Pol Roger Portfolio
Midlands and South West

UK Brand Ambassador - That Boutique-y Gin Company

That Boutique-y Gin Company
Tunbridge Wells, Kent, UK

Senior National Account Manager – Grocery (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Senior National Account Manager – Wholesale RTM (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Digital Marketing Manager

Master of Malt
Tunbridge Wells, Kent, UK

Experienced On Trade Sales Person

Borough Wine Imports
London, GB

3 x Business Development Executive

The Lakes Distillery Company Limited
Newcastle head office and nationwide, UK

Editor

Master of Malt Ltd
Tunbridge Wells(Kent)

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Brand Manager

Hallgarten Druitt
Luton, UK

Experienced On-Trade Salespeople Required

Portal Wines and Spirits
London, UK

Purchasing and Sales (Wine Trader)

JF Tobias
London, UK

The Global Merlot Masters 2017

Deadline : 17th April 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 14th April 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more