Hearing ‘wine’ can spark aggression

10th June, 2014 by Lauren Eads

Psychologists have claimed that simply hearing alcoholic terms such as “vodka”, “wine” and “whisky” can incite aggression in sober people, following a recent study.

Wine_drinkingExperiments carried out by psychologists at the University of Kent in the UK, California State University, and the University of Missouri in the US, found that American undergraduate students, when exposed to alcoholic terms, reacted more aggressively in comparison to those exposed to terms such as “juice” and “milk”.

In one of the experiments one group of participants were exposed to alcoholic terms such as “whisky and wine” before receiving feedback on an essay they had written, while another group was primed with terms such as “milk”, “water” and “juice”.

The first group was found to respond with greater hostility on receiving feedback, but only when the provocation could not be clearly interpreted as an insult, compared to the second group.

Dr Vasquez, of Kent’s School of Psychology and co-author of the study, said: “These results provide another strong demonstration that exposing someone to alcohol-related words alone can influence social behaviour in ways that are consistent with the effects of alcohol consumption.”

“We’ve shown that people attending events where alcohol is typically present do not have to drink to experience, or be subject to, the aggression-enhancing effects of alcohol, a fact that would seem to suggest caution in all such environments.”

The study, entitled “Are You Insulting Me? Exposure to Alcohol Primes Increases Aggression Following Ambiguous Provocation”, is published in Personality and Social Bulletin.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Beer Development Specialist

Matthew Clark
London, UK

Fine Wine Sales Administrator

Davy's Wine Merchants
London, UK

Business Development Manager - On Trade

FINE+RARE
Central London, GB

Regional Sales Manager

Swallow Associates Ltd
Home Based: North-West England, UK

London Account Manager Role (Full Time)

LITTLE BIRD GIN
Home based with UK travel. , GB

Sales Operations Manager

Bibendum PLB
London, UK

Digital Marketing Executive (online content & community manager)

Corney & Barrow Limited
London E1W (near Tower Bridge), UK

Store Manager – Premium Drinks

Amathus Drinks PLC
London, UK

On-Trade Regional Sales Manager

Anthony Byrne Fine Wines
London and the South East, UK

Wine Sales – Northwest England

Gerrard Seel
North West England

Senior On-Trade Sales Manager – English Sparkling Wine Company

COREcruitment
London based with national travel, UK

National Account Manager – RTM – On Trade

COREcruitment
Home based with frequent UK travel

The Global Sparkling Masters 2017

Deadline : 14th June 2017

The Global Syrah Masters 2017

Deadline : 14th June 2017

The Global Malbec Masters 2017

Deadline : 14th June 2017

The Global Beer Masters 2017

Deadline : 1st August 2017

Click to view more

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

Click to view more