Vinexpo benefits from ‘broader’ visitor base

30th May, 2014 by Patrick Schmitt

2014’s Vinexpo Asia-Pacific has benefitted from an estimated 6.4% increase in visitors to 16,800 people, with a particular boost in numbers coming from southeast Asia, according to the fair organiser.

Vinexpo press conference

Vinexpo CEO Guillaume Deglise (left) and Vinexpo chairman Xavier de Eizaguirre. Photo credit: Hervé Lefebvre

Speaking during a press conference yesterday afternoon, just hours before the exhibition in Hong Kong closed its doors for this year, Vinexpo chairman Xavier de Eizaguirre said that 2014’s exhibition had attracted more visitors, and pointed out that these were from a broader range of Asian countries than past events.

“We estimate that we had 16,800 visitors from most of the Asian countries,” he said, noting that the number of source countries for visitors to Vinexpo Asia Pacific is “broadening”.

Agreeing with de Eizaguirre’s analysis, Vinexpo CEO Guillaume Deglise said that he was “encouraged” by the number of visitors over the three days of the fair, and recorded a particular growth in the amount of people from southeast Asia.

“It is not just about China, we have noticed a substantial increase in visitors from the rest of Asia, for example the Philippines, Malaysia and Singapore… Vinexpo Asia-Pacific is getting more global,” he commented.

Considering this year’s Vinexpo Asia-Pacific was 50% larger than the 2012’s exhibition in Hong Kong, one might expect a greater fillip to visitor numbers, and a broadening in appeal.

With the extra space coming from Vinexpo’s decision to extend its Asian show over a second floor of the Hong Kong Convention Centre, Deglise said the show organisers would “definitely keep two floors for the future, if not three,” adding that exhibitors this year had said that the extra space had allowed them to host more visitors.

Guillaume also commented that the “main success” of this year’s Vinexpo Asia-Pacific were the “innovations” at the show, such as Spiritual – a bar with cocktail masterclasses run in conjunction with The Spirits Business.

As a result, he said the fair was “definitely a trade show, but it has also become a great experience”.

Finally, when asked whether Vinexpo would hold a wine trade fair in Beijing, as was initially planned for next week, de Eizaguirre stressed that Vinexpo Beijing was “postponed for a number of reasons but not cancelled”, and commented that the show organiser “needed to fine tune the format for that particular market”.

Speaking about the demand for imported wine and western spirits in Mainland China, Deglise remarked that the market was “having a pause now but we all believe that this is just a year of transition.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Job vacancies

PR Account Executive

Clementine Communications Ltd
Fulham, UK

PR Senior Account Manager

Clementine Communications Ltd
Fulham, London

Marketing Manager

Berkmann Wine Cellars
London, N7, UK

Brand Manager

Berkmann Wine Cellars
London, N7, UK

Sales Account Manager

Jascots Wine Merchants
London, UK

Marylebone Sales Manager

Philglas & Swiggot
Marylebone, London, UK

Area Sales Manager

Bon Coeur Fine Wines
North England, UK

Procurement Assistant – Wine

Adnams PLC
Southwold, UK

Account Manager Central London

Speciality Drinks Ltd
London, UK

Brand Ambassador

Speciality Drinks Ltd
London, UK

National Business Development Manager

Speciality Drinks Ltd
London, UK

Marketing Assistant

Hatch Mansfield
Ascot, Berkshire, UK

Marketing Manager

Bancroft Wines
London, UK

Regional Sales Manager – Scotland

Bancroft Wines
London, UK

The Global Sparkling Masters 2017

Deadline : 25th August 2017

The Global Malbec Masters 2017

Deadline : 25th August 2017

Global Chardonnay Masters 2017

Deadline : 1st September 2017

The Global Sauvignon Blanc Masters 2017

Deadline : 1st September 2017

Click to view more

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

The Global Organic Masters 2017

The drinks business is thrilled to announce the launch of The Global Organic Masters

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Click to view more