Stephanie de Boüard to ‘shake up’ Angélus

30th May, 2014 by Lucy Shaw

Stephanie de Boüard, deputy managing director of Château Angélus, believes it is her duty to shake things up a bit and make some changes at the St Emilion estate.

Stephanie de Boüard. Photo credit: Colin Hampden-White

Speaking to the drinks business during a lunch at The Connaught in London to celebrate the launch of a black and gold bottle for the 2012 vintage, de Boüard said: “It’s my duty to follow in my father’s footsteps and make some changes at the estate.

“It is important to put my own stamp on things and bring my own way of doing things to the table. I want to experiment and I have a lot of ideas about the directions I want to take the château in. It’s important to continually innovate as it means that you are progressing.”

Speaking about her new role at the estate, which she has held since 2012, de Boüard admitted that it was a lot of responsibility.

The one-off black and gold bottle for the 2012 vintage of Angélus

“We’ve just bought a restaurant in St Emilion called Logis de la Cadene, so that’s another thing to add to my ‘to do’ list, but fortunately I have a great team around me,” she told db.

The bottle, which will be released later this year, was the brainchild of de Boüard, who wanted to celebrate Angélus’ elevation to Premier Grand Cru Classé “A” status in September 2012 with “something special.”

Replacing the traditional green bottle and yellow label is a black bottle embossed with 21.7 carat gold. As it stands, the design is a one-off for the 2012 vintage.

“We worked with a local company on the design. I knew we had to use the bell as the focal point and I chose a black bottle as it contrasts so well with the gold so the two jump off one another,” de Boüard told db.

The estate has already sold 80% of the 80,000-bottle production in 2012 en primeur, with the final 20% going on sale later this year in select retail outlets.

The unique design will carry no extra cost, though the en primeur price of Angélus 2012 increased by 30% due to the estate’s newfound elevated status.

de Boüard believes that while many were quick to dismiss the 2012 vintage, Angélus 2012 will age gracefully and improve with time in bottle.

“Angélus 2012 is a great wine – we had a good year on the right bank with Merlot, and the Cabernet Franc in the blend really enhances the aromas and flavours.

“It’s very elegant and fine with a long finish. If I had to compare it with another vintage then it would be 1998,” she said.

One Response to “Stephanie de Boüard to ‘shake up’ Angélus”

  1. Paula Tritt says:

    I would be very interested in trying this. Too bad I don’t think I will have the opportunity.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

New Business Development Manager Nordic

Concha Y Toro
Stockholm, Sweden

Experienced Administrator

The Drinks Business
Central London, UK

Sales Executive (London – Craft Spirits)

Bimber Distillery
London, UK

2 x Buying Assistants

Berry Bros. & Rudd
Battersea and Basingstoke, UK

Temporary Christmas Sales Support - Wines & Spirits

Harrods
Knighsbridge, London, UK

Head of Wholesale

Hispamerchants Ltd
London, UK

Sales Manager

Hispamerchants Ltd
London, UK

The World Bulk Wine Exhibition

Amsterdam,Netherlands
20th Nov 2017

The Drinks Business Green Awards 2017

London,United Kingdom
20th Nov 2017

The Global Spirits Masters Lunch

London,United Kingdom
1st Dec 2017
Click to view more

Green Awards 2017

Deadline : 25th October 2017

The Global Riesling Masters 2017

Deadline : 30th October 2017

Click to view more

Champagne Masters 2017

The only Champagne blind tasting in the UK, the competition will reward the best wines in the following categories:

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

Click to view more