Lady Gaga builds onstage vodka bar2nd May, 2014 by Lauren Eads
Absolut Vodka and Lady Gaga have joined forces to launch the Absolut ARTPOP Lounge – an onstage bar built into the set which will stage the grammy-award winner’s upcoming tour.
Two fans will be picked from their seats at each of Gaga’s US artRAVE: The ARTPOP Ball concerts to experience the exclusive bar where cocktails such as the “Absolut Gaga” will be served, featuring ginger ale, apple sparkling cider, grapefruit and Absolut.
Fans will also have the chance to win Absolut ARTPOP Lounge tickets to select shows across the country through the #Absolutgaga contest at absolutgaga.com.
Lady Gaga said it was unlike anything she had done before and that the collaboration with Absolut would give fans the chance to “sit inside the stage” at their own bar and creating a “huge rave in the spirit of art and creativity.”
Joao Rozario, vice president of vodkas at Pernod Ricard said: “At Absolut, we believe transformative collaborations are the cornerstone of creativity.
“Absolut – a brand with a rich history of innovative collaborations with artists spanning art, music and fashion – and Lady Gaga, a beacon of creativity and individuality, are coming together to add awe to an already inspiring entertainment experience.”
The artRAVE: The ARTPOP Ball world tour starts in Fort Lauderdale, Florida, on May 4 followed by dates across North America, Asia, Australia and Europe.
For more information visit livenation.com/ladygaga.