Film makes fizz fashionable in China

6th May, 2014 by Patrick Schmitt

Sparkling wine is becoming fashionable in China following the release of Chinese film series Tiny Times, according to Wine Intelligence.

Tiny-Times-2013-Chinese-Movie

Reporting in its newsletter last week, Wine Intelligence pointed out, “Chinese movie Tiny Times has provoked something of a trend to drink sparkling wine in China, according to trade sources in China.”

Continuiing, the market research company then asked whether this could be China’s Sideways moment, comparing the impact of the Chinese romance drama on the demand for sparkling wine in China to the effect of 2004’s US box-office hit Sideways on Pinot Noir sales in North America.

Wine Intelligence noted that wine, especially sparkling, is frequently shown in the film, which is focused on four young girls who go through different life and career experiences in Shanghai.

According to the company, the film acts as particularly effective promotion for sparkling wine as the characters in Tiny Times are people who Chinese consumers can easily identify, while the fizz features at common occasions, such as graduation parties or birthday parties, as well as at romantic dinners in restaurants.

Tiny Times 1.0 and 2.0 were released last year and despite a poor reception for the film among Chinese critics, both movies were a commercial success.

A third instalment, Tiny Times 3.0 is due to release on 17 July this year.

See below for trailers for Tiny Times 1.0 and 2.0.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

European Brands Sales Manager, Field Sales Managers and Executives

Amathus Drinks PLC
London, Brighton, E Sussex/Kent, Cornwall & Devon, GB

Commercial/Sales Manager

Crush Wines Ltd
Bremhill/Home office, GB

Wine Buyer

Adnams
Southwold, UK

Sales Manager - Scotland

Eurowines Ltd
Scotland

Sales Manager - North-West England

Eurowines Ltd
North-West England, UK

Sales Manager - London

Eurowines Ltd
London, UK

Key Account Manager - Grocery

Australian Vintage Limited
London (Croydon), UK

Key Accounts Manager - Impulse

Australian Vintage Limited
London (Croydon), UK

Business Development Manager

Regency Wines Ltd
North Devon & Somerset, UK

Sales Manager - North East England

Eurowines Ltd
Within 15-20 mile radius of York, UK

National Account Manager

Ehrmanns Wines
London, UK

London Account Manager

The Drinks Club
London, UK

London Sales Executive

Gourvid Limited
London and Greater London, GB

Logistics Administrator

Speciality Drinks Ltd
Park Royal, London, UK

Head of Sales - Hush Heath Estate

Hush Heath Estate
Kent/ London, UK

The Global Merlot Masters 2017

Deadline : 2nd May 2017

db Awards 2017

Deadline : 3rd May 2017

The Global Organic Masters 2017

Deadline : 2nd May 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more