Book revisits ‘golden days’ of drinks trade

A book detailing the “golden days” of the drinks trade from the perspective of marketing professional and industry veteran, Tim Ambler, has been released.

51HWU7Fa5QLThe Lucky Marketeer follows the professional and personal life of Tim Ambler from his early years at a prep school to the years spent working for International Distillers and Vintners (IDV, now Diageo), where he moved through the ranks of UK marketing to marketing director, to his days teaching at the London Business School and eventual retirement.

As marketing director, Ambler was responsible for advertisements for Smirnoff and global drinks brands including Baileys, Malibu, Piat d’Or.

In 1991 Ambler left IDV and taught marketing and research for the next 20 years at the London Business School, with previous books released including Marketing and the Bottom Line.

Despite his success, and being named “Britain’s greatest marketeer” upon his retirement by Marketing Magazine, Tim confesses he was part of “The Lucky Generation” which he describes as a time when “anybody could get a job, profit from house inflation and not have to fight a war”.

His latest book, The Lucky Marketeer, is a self effacing memoir of this experiences working within the “golden days” of the drinks industry.

The book is available from Amazon here, and from Country Books Direct here. 

 

 

 

 

 

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sale & Operations Manager

Marussia Beverages
Marylebone, London, UK

PRESTIGE ACCOUNT MANAGER – EUROPE

Jackson Family Wines
London, UK

Sales Executive

MAISON SASSY
London, GB

Head of Supplier Management - Group

Matthew Clark
London and Bristol, UK

Brand Manager – Whisky

ATOM Brands
Tunbridge Wells, UK

Brand Manager - Gin

ATOM Brands
Tunbridge Wells, UK

International Business Development Assistant

iDealwine
Paris, France with frequent trips to London office

Events Assistant

Speciality Drinks
London, UK

Sales Administrator

Les Caves de Pyrène
Guildford, UK

Pink Rosé Festival

Cannes,France
7th Feb 2018

VinoVision Paris

Paris,France
12th Feb 2018

Vinisud

Montpellier,France
18th Feb 2018
Click to view more

Champagne Masters 2017

The only Champagne blind tasting in the UK, the competition will reward the best wines in the following categories:

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

Click to view more