Top 10 new products

db recommends: Louis Roederer new packaging

New-range-group-packaging-640x355

Champagne Louis Roederer has unveiled new-look packaging designed by Philippe di Meo, who recently put his hand to the house’s limited-edition Jeroboam design for the 2002 vintage of its prestige cuvée Cristal, with a lattice design crafted from 24-carat gold. The five designs for the Roederer range incorporate everything from scribbles and swirls to Cubist-inspired geometrics. Keen to keep reinventing itself, Louis Roederer has also revamped its logo, which is now featured more prominently on the entire range. The simplicity of the new logo is echoed in the house’s new labels, with a block colour for each cuvée chosen to mirror the wine’s characteristics. “The coherence across the range reinforces its visual impact, brand personality and consistency. The new look does justice to our brand architecture while staying in tune with modern tastes,” says Michel Janneau, executive vice president of Louis Roederer.

CONTACT: Maisons Marques et Domaines +44 (0)20 8812 3380

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sales and Brand Manager

The Duchess Virgin Gin & Tonic
London,

Sales Scotland

Liberty Wines
Scotland, UK

Supply Chain Supervisor

Speciality Drinks
UK, UK

Sales Manager

Stilnovisti
London, UK

Regional Key Account Manager - On Trade

Lanson International UK
South of England, UK

Private Account Manager

Jeroboams Wine Merchants
London N1, UK

Sales Role

JF Tobias
London, UK

Events Assistant

Decanter
London, UK

Head of Marketing

Decanter
London, UK

Market Manager - Asia

Wines of South Africa
China,

Prosecco Springs

London,United Kingdom
26th Apr 2018

Spirits & More

Rome,Italy
19th May 2018

db Awards 2018

London,UK
23rd May 2018
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more