Top 10 new products

9th April, 2014 by Lauren Eads

db recommends: Louis Roederer new packaging

New-range-group-packaging-640x355

Champagne Louis Roederer has unveiled new-look packaging designed by Philippe di Meo, who recently put his hand to the house’s limited-edition Jeroboam design for the 2002 vintage of its prestige cuvée Cristal, with a lattice design crafted from 24-carat gold. The five designs for the Roederer range incorporate everything from scribbles and swirls to Cubist-inspired geometrics. Keen to keep reinventing itself, Louis Roederer has also revamped its logo, which is now featured more prominently on the entire range. The simplicity of the new logo is echoed in the house’s new labels, with a block colour for each cuvée chosen to mirror the wine’s characteristics. “The coherence across the range reinforces its visual impact, brand personality and consistency. The new look does justice to our brand architecture while staying in tune with modern tastes,” says Michel Janneau, executive vice president of Louis Roederer.

CONTACT: Maisons Marques et Domaines +44 (0)20 8812 3380

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Sales Manager – Midlands and South West

Pol Roger Portfolio
Midlands and South West

UK Brand Ambassador - That Boutique-y Gin Company

That Boutique-y Gin Company
Tunbridge Wells, Kent, UK

Senior National Account Manager – Grocery (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Senior National Account Manager – Wholesale RTM (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Digital Marketing Manager

Master of Malt
Tunbridge Wells, Kent, UK

Experienced On Trade Sales Person

Borough Wine Imports
London, GB

3 x Business Development Executive

The Lakes Distillery Company Limited
Newcastle head office and nationwide, UK

Editor

Master of Malt Ltd
Tunbridge Wells(Kent)

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Brand Manager

Hallgarten Druitt
Luton, UK

Experienced On-Trade Salespeople Required

Portal Wines and Spirits
London, UK

Purchasing and Sales (Wine Trader)

JF Tobias
London, UK

The Global Merlot Masters 2017

Deadline : 17th April 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 14th April 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more