Top 10 new products

9th April, 2014 by Lauren Eads

db recommends: Louis Roederer new packaging

New-range-group-packaging-640x355

Champagne Louis Roederer has unveiled new-look packaging designed by Philippe di Meo, who recently put his hand to the house’s limited-edition Jeroboam design for the 2002 vintage of its prestige cuvée Cristal, with a lattice design crafted from 24-carat gold. The five designs for the Roederer range incorporate everything from scribbles and swirls to Cubist-inspired geometrics. Keen to keep reinventing itself, Louis Roederer has also revamped its logo, which is now featured more prominently on the entire range. The simplicity of the new logo is echoed in the house’s new labels, with a block colour for each cuvée chosen to mirror the wine’s characteristics. “The coherence across the range reinforces its visual impact, brand personality and consistency. The new look does justice to our brand architecture while staying in tune with modern tastes,” says Michel Janneau, executive vice president of Louis Roederer.

CONTACT: Maisons Marques et Domaines +44 (0)20 8812 3380

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Fine Wine Logistics Coordinator

IG Wines
London, GB

Brand Ambassador East Coast USA - Ableforth’s

Maverick Drinks
New York - field-based, USA

Brand Ambassador West Coast USA - Ableforth’s

Maverick Drinks
San Francisco / Los Angeles - field-based, USA

Global Travel Retail Manager

Maverick Drinks
London, UK

Portfolio Ambassador - Europe

Maverick Drinks
North West Europe - field-based, UK

Senior Partner Manager - Grocery

Maverick Drinks
London/Field Based, UK

Sales Executive

Woolf Sung Ltd
London

Trade Marketing Manager - Maverick Drinks

Maverick Drinks
London / Kent

Business Development Executive Central London

William Grant & Sons UK
London

PR & Communications Officer - Atom Group

ATOM Supplies Limited
London, UK

Crus Bourgeois du Médoc 2015 Official Selection Tasting

London,United Kingdom
21st Sep 2017

The City Wine Show

London,United Kingdom
22nd Sep 2017

Almaviva 2015 Vintage and Vertical Tasting

London,United Kingdom
28th Sep 2017
Click to view more

Global Chardonnay Masters 2017

Deadline : 29th September 2017

The Global Riesling Masters 2017

Deadline : 29th September 2017

Click to view more

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

The Global Organic Masters 2017

The drinks business is thrilled to announce the launch of The Global Organic Masters

Click to view more