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Friday 25 July 2014

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9th April, 2014 by Lauren Eads

db recommends: Louis Roederer new packaging

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Champagne Louis Roederer has unveiled new-look packaging designed by Philippe di Meo, who recently put his hand to the house’s limited-edition Jeroboam design for the 2002 vintage of its prestige cuvée Cristal, with a lattice design crafted from 24-carat gold. The five designs for the Roederer range incorporate everything from scribbles and swirls to Cubist-inspired geometrics. Keen to keep reinventing itself, Louis Roederer has also revamped its logo, which is now featured more prominently on the entire range. The simplicity of the new logo is echoed in the house’s new labels, with a block colour for each cuvée chosen to mirror the wine’s characteristics. “The coherence across the range reinforces its visual impact, brand personality and consistency. The new look does justice to our brand architecture while staying in tune with modern tastes,” says Michel Janneau, executive vice president of Louis Roederer.

CONTACT: Maisons Marques et Domaines +44 (0)20 8812 3380

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