Brits prefer ‘big-brand Australian reds’

10th April, 2014 by Lauren Eads

A Brit’s “perfect bottle” is red, Australian, from a big name brand, has a screw cap, costs on average £5.83 and is bought from a local supermarket, according to a recent survey by Cobevco.

image001

The survey, carried out by specialist wine bottler, Cobevco, found that of the 2,000 consumers surveyed 80% now buy their wines exclusively from supermarkets, and that their ideal bottle is usually part of promotion or multi-buy dealing fuelling the stereotype of bargain Brits.

Earlier this week figures revealed the vast majority of UK wine is sold for little more than a fiver with most Brits unlikely to pay any more than £6 a bottle.

Cobevco’s survey found that only 6% of Brits purchased their wine at an off-licence, which the report said suggested convenience, and “having everything in the same place”, was a major driver of wine purchases.

While European wine from producers in France, Spain and Italy remained popular, New World wine, in particular those from Australia, were streaks ahead with one in five surveyed declaring a preference for Australian wines.

More than half of respondents said they would be happy to forego a corked bottle in favour of a convenient screw top.

The survey has formed the basis of this infographic which Cobevco believe is the currently most favoured style of wine with British consumers.

Gillian Walters, sales and marketing director at Cobevco, said: “The results of this research really do give us an insight into how changing consumer habits are affecting producers, importers and merchants. Supermarkets have become major players in the wine market, as consumers are increasingly prioritising convenience and price over the expertise of wine merchants and off licences.

“What’s particularly interesting is that shoppers are now demanding high quality wine from far flung producer countries, but for an affordable price. As supply chain technologies advance and overseas producers begin to embrace the cost benefits of bottling in the UK, we’ll begin to see even more top notch yet affordable New World wine hit our shelves.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Administrative Assistant

Swig Wines Ltd
Chiswick, London, UK

HR Manager

Amathus Drinks PLC
London, UK

Beer Development Specialist

Matthew Clark
London, UK

Senior Sales Manager

Haynes Hanson & Clark
Gloucestershire, GB

Customer Services Administrator

Speciality Drinks Ltd
London, UK

National Business Development Manager

Speciality Drinks Group
London, UK

Inventory Analyst

Bibendum PLB
London, UK

Events Executive - Atom Supplies

ATOM Supplies Limited
London, UK

Off-Trade Sales Account Executive

Domaine Direct
Nationwide, working from a combination of home & London office.

Sales Executive/Brand Ambassador

Glenfarclas
Ballindalloch, Speyside, UK

Client Manager

Noble Rot
Wandsworth, London, GB

Spirits Investment Director

Stilnovisti
London, UK

Junior Brand Manager

Enotria Winecellars
Park Royal, London, UK

Content & Digital Assistant

ABVGlobal
London, UK

Sales Manager

Cellar Trends
London, UK

Champagne Masters 2017

Deadline : 7th July 2017

The Global Sparkling Masters 2017

Deadline : 10th July 2017

The Global Malbec Masters 2017

Deadline : 10th July 2017

The Global Syrah Masters 2017

Deadline : 18th July 2017

Click to view more

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

Click to view more