Brits prefer ‘big-brand Australian reds’

10th April, 2014 by Lauren Eads

A Brit’s “perfect bottle” is red, Australian, from a big name brand, has a screw cap, costs on average £5.83 and is bought from a local supermarket, according to a recent survey by Cobevco.

image001

The survey, carried out by specialist wine bottler, Cobevco, found that of the 2,000 consumers surveyed 80% now buy their wines exclusively from supermarkets, and that their ideal bottle is usually part of promotion or multi-buy dealing fuelling the stereotype of bargain Brits.

Earlier this week figures revealed the vast majority of UK wine is sold for little more than a fiver with most Brits unlikely to pay any more than £6 a bottle.

Cobevco’s survey found that only 6% of Brits purchased their wine at an off-licence, which the report said suggested convenience, and “having everything in the same place”, was a major driver of wine purchases.

While European wine from producers in France, Spain and Italy remained popular, New World wine, in particular those from Australia, were streaks ahead with one in five surveyed declaring a preference for Australian wines.

More than half of respondents said they would be happy to forego a corked bottle in favour of a convenient screw top.

The survey has formed the basis of this infographic which Cobevco believe is the currently most favoured style of wine with British consumers.

Gillian Walters, sales and marketing director at Cobevco, said: “The results of this research really do give us an insight into how changing consumer habits are affecting producers, importers and merchants. Supermarkets have become major players in the wine market, as consumers are increasingly prioritising convenience and price over the expertise of wine merchants and off licences.

“What’s particularly interesting is that shoppers are now demanding high quality wine from far flung producer countries, but for an affordable price. As supply chain technologies advance and overseas producers begin to embrace the cost benefits of bottling in the UK, we’ll begin to see even more top notch yet affordable New World wine hit our shelves.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

UK Brand Ambassador - That Boutique-y Gin Company

That Boutique-y Gin Company
Tunbridge Wells, Kent, UK

Senior National Account Manager – Grocery (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Senior National Account Manager – Wholesale RTM (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Digital Marketing Manager

Master of Malt
Tunbridge Wells, Kent, UK

Experienced On Trade Sales Person

Borough Wine Imports
London, GB

3 x Business Development Executive

The Lakes Distillery Company Limited
Newcastle head office and nationwide, UK

Editor

Master of Malt Ltd
Tunbridge Wells(Kent)

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Brand Manager

Hallgarten Druitt
Luton, UK

Experienced On-Trade Salespeople Required

Portal Wines and Spirits
London, UK

Purchasing and Sales (Wine Trader)

JF Tobias
London, UK

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Cambridge / Peterborough / Bedfordshire, UK

The Global Merlot Masters 2017

Deadline : 17th April 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 14th April 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more