Brits prefer ‘big-brand Australian reds’

10th April, 2014 by Lauren Eads

A Brit’s “perfect bottle” is red, Australian, from a big name brand, has a screw cap, costs on average £5.83 and is bought from a local supermarket, according to a recent survey by Cobevco.

The survey, carried out by specialist wine bottler, Cobevco, found that of the 2,000 consumers surveyed 80% now buy their wines exclusively from supermarkets, and that their ideal bottle is usually part of promotion or multi-buy dealing fuelling the stereotype of bargain Brits.

Earlier this week figures revealed the vast majority of UK wine is sold for little more than a fiver with most Brits unlikely to pay any more than £6 a bottle.

Cobevco’s survey found that only 6% of Brits purchased their wine at an off-licence, which the….

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