India’s wine consumption to rise by 73%

11th March, 2014 by Lucy Shaw

Wine consumption in India due to increase by 73% by 2017, according to the latest figures from Vinexpo.

Rajeev Samant, CEO of one of India's most prominent wineries, Sula Vineyards

Rajeev Samant, CEO of one of India’s most prominent wineries, Sula Vineyards

As reported by The Indian Express, by 2017, wine consumption in India will have increased to 2.1 million cases, up 73% from the 1.10 cases consumed in 2013.

According to the Vinexpo survey, Indians are likely to drink 1.15 million cases of red wine, 0.63 million cases of white wine and 0.10 million cases of rosé by 2017.

Consumption of red wine is expected to grow from accounting for 61% of total wine consumption in India to 71.6% in 2017.

“Many factors are behind it as there is rise in the salary in the country, people are traveling to the West, local production is increasing and people are becoming sophisticated.

“For similar reasons, wine consumption in China has increased. It triggers demand in any country,” Vinexpo chairman Xavier De Eizaguirre said.

Spirits consumption is also set to shoot up by 20% over the next four years to 373.5 million cases, the Vinexpo study predicted.

The 20% predicted growth illustrates a leveling out of spirits consumption in India, which grew by 74% between 2008 and 2012 fuelled by brandy and Scotch sales, which were up by 155% and 110% respectively over the four-year period.

If the forecast is correct, by 2017 India will have be the fourth largest Asian spirits importer ahead of Thailand.

Vinexpo also predicts that Indian sparkling wine consumption will have doubled by 2017.

While one in four bottles of wine consumed in India today is imported, by 2017 imports are set to increase from 0.28 million cases to 0.48 million cases.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Administrative Assistant

Swig Wines Ltd
Chiswick, London, UK

HR Manager

Amathus Drinks PLC
London, UK

Senior Sales Manager

Haynes Hanson & Clark
Gloucestershire, GB

Customer Services Administrator

Speciality Drinks Ltd
London, UK

National Business Development Manager

Speciality Drinks Group
London, UK

Inventory Analyst

Bibendum PLB
London, UK

Events Executive - Atom Supplies

ATOM Supplies Limited
London, UK

Off-Trade Sales Account Executive

Domaine Direct
Nationwide, working from a combination of home & London office.

Sales Executive/Brand Ambassador

Glenfarclas
Ballindalloch, Speyside, UK

Client Manager

Noble Rot
Wandsworth, London, GB

Spirits Investment Director

Stilnovisti
London, UK

Junior Brand Manager

Enotria Winecellars
Park Royal, London, UK

Content & Digital Assistant

ABVGlobal
London, UK

Sales Manager

Cellar Trends
London, UK

Editorial Assistant

Wine List Confidential
London, UK

Champagne Masters 2017

Deadline : 7th July 2017

The Global Sparkling Masters 2017

Deadline : 10th July 2017

The Global Malbec Masters 2017

Deadline : 10th July 2017

The Global Syrah Masters 2017

Deadline : 18th July 2017

Click to view more

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

Click to view more