India’s wine consumption to rise by 73%

11th March, 2014 by Lucy Shaw

Wine consumption in India due to increase by 73% by 2017, according to the latest figures from Vinexpo.

Rajeev Samant, CEO of one of India's most prominent wineries, Sula Vineyards

Rajeev Samant, CEO of one of India’s most prominent wineries, Sula Vineyards

As reported by The Indian Express, by 2017, wine consumption in India will have increased to 2.1 million cases, up 73% from the 1.10 cases consumed in 2013.

According to the Vinexpo survey, Indians are likely to drink 1.15 million cases of red wine, 0.63 million cases of white wine and 0.10 million cases of rosé by 2017.

Consumption of red wine is expected to grow from accounting for 61% of total wine consumption in India to 71.6% in 2017.

“Many factors are behind it as there is rise in the salary in the country, people are traveling to the West, local production is increasing and people are becoming sophisticated.

“For similar reasons, wine consumption in China has increased. It triggers demand in any country,” Vinexpo chairman Xavier De Eizaguirre said.

Spirits consumption is also set to shoot up by 20% over the next four years to 373.5 million cases, the Vinexpo study predicted.

The 20% predicted growth illustrates a leveling out of spirits consumption in India, which grew by 74% between 2008 and 2012 fuelled by brandy and Scotch sales, which were up by 155% and 110% respectively over the four-year period.

If the forecast is correct, by 2017 India will have be the fourth largest Asian spirits importer ahead of Thailand.

Vinexpo also predicts that Indian sparkling wine consumption will have doubled by 2017.

While one in four bottles of wine consumed in India today is imported, by 2017 imports are set to increase from 0.28 million cases to 0.48 million cases.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Wine Buyer

Conviviality Plc
Crewe, UK

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Sales Account Manager - On-Trade

Berkmann Wine Cellars
M3/M4 corridor

Media Sales Manager - Hong Kong

The Drinks Business Hong Kong
Hong Kong

Regional Account Manager

New Generation McKinley
London, UK

Experienced Sales Account Manager – On Trade

Cantina Goccia
London and the south, UK

National Sales Manager – Premium Drinks

Core Recruitment
London based with national travel

Wine Trainee

Stone, Vine & Sun
Twyford, near Winchester, Hampshire

Senior Technologist - Drinks

Conviviality Group
London, UK

Procurement Manager

JF Hillebrand Global Beverage Logistics
Essex, UK

Porter & Laker Manager

Porter & Laker
Essex, UK

Sales Manager & Brand Ambassador - Southwest

Salcombe Distilling Co.
Southwest of England - reporting to Salcombe HQ, GB

Head of Marketing

ATOM Supplies
Tunbridge Wells, Kent, UK

The Global Merlot Masters 2017

Deadline : 24th February 2017

The Prosecco Masters 2017

Deadline : 10th March 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 3rd March 2017

Click to view more

The Global Sparkling Masters

the drinks business is thrilled to announce the launch of The Global Sparkling Masters

The Global Rosé Masters 2016

the drinks business is proud to announce the launch of the Global Rosé Masters 2016.

The Prosecco Masters 2016

Now in its third year, the competition will reflect the growth in popularity of this fresh and exciting sparkling wine from the picturesque regions of Veneto and Friuli.

The Global Pinot Noir Masters 2016

After the success of last year’s competition that judged over 250 wines from no less than 16 countries, the drinks business is proud to announce the third year of the Global Pinot Noir Masters

Click to view more