ProWein 2014: The shape of things to come

19th March, 2014 by Rupert Millar

It is worth remembering that ProWein is 20 this year and while there’ll be no major celebrations, it’s fascinating to see how far it’s come.

prowein 2014The first show was actually called Pro Vins and took place on the 23-24 February 1994. It featured 321 wine, sparkling wine and spirit producers from Germany, Austria, Colombia, France, Greece, Hungary, Italy, Portugal and Spain. It occupied one hall of around 2,914m² and attracted 1,517 visitors, just 250 of whom didn’t come from Germany.

It grew steadily and became ProWein in 1995 and in 1996 it opened for three days, which is the current format. In 1997 the number of exhibitors hit the 1,000 mark and included Robert Mondavi in person. Other aspects of the fair such as the Tasting Zone, Wine’s Best Friends, and the FIZZZ cocktail lounge have grown up just prior to and post 2007.

The figures for 2013 were: 4,792 exhibitors (82% of whom were non-German), from 48 countries, occupying 51,919m² and with 45,168 visitors. Of those visitors, 43% were non-Germans, a number which has risen considerably even since 2002 when the figure was still fewer than 14%.

Although the fair is marking time this year when it comes to expansion, it still has one eye on the future.

Sadly Messe Düsseldorf decided that throwing a party for some 50,000 people is out of the question but they have commissioned a report from Wine Intelligence which considers the state the wine market will be in by 2034 – another 20 years down the line.

Some of the key findings can be found on the following pages and the full report will be made available at ProWein.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Compliance Manager

Atom Supplies Limited
Tunbridge Well

Customer Services Team Leader

Speciality Drinks Ltd
London

ViVAS Wine - Category Development Manager

ViVAS
Harlow and Stowmarket or Salisbury, UK

Fine Wine Logistics Coordinator

IG Wines
London, GB

Brand Ambassador East Coast USA - Ableforth’s

Maverick Drinks
New York - field-based, USA

Brand Ambassador West Coast USA - Ableforth’s

Maverick Drinks
San Francisco / Los Angeles - field-based, USA

Global Travel Retail Manager

Maverick Drinks
London, UK

Portfolio Ambassador - Europe

Maverick Drinks
North West Europe - field-based, UK

Senior Partner Manager - Grocery

Maverick Drinks
London/Field Based, UK

Sales Executive

Woolf Sung Ltd
London

Almaviva 2015 Vintage and Vertical Tasting

London,United Kingdom
28th Sep 2017

TFWA World Exhibition & Conference

Cannes,France
1st Oct 2017

Franciacorta London Festival

London,United Kingdom
2nd Oct 2017
Click to view more

Global Chardonnay Masters 2017

Deadline : 29th September 2017

The Global Riesling Masters 2017

Deadline : 29th September 2017

Click to view more

Champagne Masters 2017

The only Champagne blind tasting in the UK, the competition will reward the best wines in the following categories:

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

Click to view more