Hello Vino buys ‘Instagram’ of wine world14th March, 2014 by Lauren Eads
Wine app Hello Vino has acquired the “instagram” app of the wine world Corkbin, bringing together millions of wine lovers worldwide.
Corkbin is an app allowing wine enthusiasts to save and share photos of their purchases similar to the photo sharing app Instagram.
Hello Vino is a wine recommendation app, which tailors choices to a particular meal, occasion, or personal taste preferences, which has gained 1.7 million users since it was founded in 2009.
Rick Breslin, CEO of Hello Vino, said: “The acquisition of Corkbin allows Hello Vino to enhance the entire wine shopping experience. While the Hello Vino app assists wine shoppers before they buy, the Corkbin app facilitates the tracking and sharing of their wine purchases.”
The combining of two mobile apps is the first of its kind in the wine industry.
Corkbin founder Catherine Liao will join Hello Vino as director of special projects.
She said: “Combining the features of Hello Vino and Corkbin will quickly transform our vision into reality.
“We believe the most enjoyable wine experiences hinge on social interactions and contextually-relevant recommendations.”
Additional app features will include the ability to gift wines to friends and interact with tastemakers.
Both apps can be downloaded from the Android and Apple store.
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