You are currently viewing the International Edition. You can also switch to the Hong Kong Edition.
Saturday 4 July 2015

‘Legendary’ US distillery gets $2m revamp

20th February, 2014 by Lauren Eads

Diageo has announced plans to invest $2 million in transforming the historic Stitzel-Weller Distillery in Kentucky into a Bourbon-based visitor attraction.

2012-12-27-12-55

The drinks giant plans to build a visitor centre at the “legendary distillery” in Louisville, which first opened in 1935 and over four decades built a reputation for producing some of the “finest bourbon in the world.”

The distillery was sold in 1972 and is now owned by Diageo, following a series of ownership changes, but has not been used as a functioning distillery since 1992.

Diageo plans to renovate the original administrative building to create a visitor centre using artefacts to bring to life the history of the distillery and pay homage to the people, land and water of Kentucky and celebrate its heritage.

The centre will also boast a whiskey education section and showcase Diageo’s collection of American whiskey including its established Bulleit brand and newly launched Orphan Barrel whiskeys, Barterhouse and Old Blowhard.

Governor of Kentucky, Steve Beshear, said: “Another of our state’s storied distilleries will get new life thanks to Diageo’s investment, which will attract even more bourbon fans to Kentucky.”

“We’re excited about this project and for the continued growth of Kentucky’s bourbon businesses.”

The project will begin immediately with plans to finish the first phase in May, and to complete the new visitor centre this summer.

Larry Schwartz, president of Diageo North America, said: “Stitzel-Weller is one of the most significant and historic parts of Kentucky’s bourbon heritage and we are honored to be restoring it to share it with Louisville residents and visitors.”

“We are pleased to be investing in the community and this important site. This is another step in our support of and leadership within the American craft whiskey movement and we hope that the Stitzel-Weller Visitor Center will soon be included on the Kentucky Bourbon Trail.”

Last week, Diageo launched its Orphan Barrel Whiskey Distilling Company, a project to rescue barrels of rare and delicious whiskey and share them with discerning adult fans.

The first two variants include the 20-year-old Barterhouse Whiskey and the 26-year-aged Old Blowhard Whiskey.

Both brands are expected to appearing on select shelves throughout the US in March 2014.

Its other brands include Johnnie Walker, Crown Royal, JεB, Windsor, Buchanan’s and Bushmills whiskies, Smirnoff, Cîroc and Ketel One vodkas, Baileys, Captain Morgan, Tanqueray, Guinness, Beaulieu Vineyard and Sterling Vineyards Wines.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

If that's interesting, how about these?

Hart Davis Hart biggest in US

Chicago-based wine auctioneer Hart Davis Hart is the market leader in the US in more...

Diageo appoints North America president

Deirdre Mahlan, Diageo's chief financial officer, has been announced as the more...

Top 10 architectural wonders of the wine world

You don't have to look far to find stunning examples of architectural prowess more...

Warehouse Supervisor

London, United Kingdom

£27,000-£30,000 depending on experience

US wine brand hopes to ape craft beer success

A wine brand from California is hoping to ape craft beer’s success in the UK more...

Coors Light heads home

Sometimes, the route to excellence is a process of devolution rather than more...

How to become a 'wine expert' in four hours

A doctor of psychology has devised 10 simple steps which he claims can set you more...

E-commerce, Sales & Marketing Executive

London, United Kingdom

Competitive salary and bonus package based on experience and qualification.

Diageo closes in on £200m Gleneagles deal

Drinks giant Diageo is reportedly “close” to agreeing a sale of its luxury more...

Oregon producer takes international view

One of Oregon’s youngest wine estates has partnered with Jackson Family Wines more...

AB InBev invests $1.5bn in US

Brewing colossus Anheuser-Busch InBev has announced plans to invest over US$1 more...

International Business Development Assistant

London, United Kingdom

To be determined, based on the profile and experience of the candidate

Constellation to buy Meiomi for $315m

Constellation Brands is to buy Napa-based wine brand Meiomi for $315 million, more...

Top 10 ways to reuse a wine bottle

If you are anything like the db team, it won't take long to amass a collection more...

Diageo confirms Gleneagles sale to Shoreditch group

Diageo has confirmed the sale of its luxury hotel and golf resort in more...

Top 10 wines in the US press

A Texan Albariño, NY Riesling and Californian Syrah are among the wine tips more...

Beck's forced to issue $50 refunds

Anyone that has bought a Beck's beer in the past four years could be entitled more...

US Senate passes bill to boost spirits exports

The US senate has been applauded by members of the spirits trade for passing a more...

Supplier Relationship Manager

London, United Kingdom

Diageo 'shelves' £240m Chinese scheme

Swellfun, the Chinese subsidiary of drinks giant Diageo, has reportedly more...

Top 10 wine brands 2015

In a year that saw major shifts in the global wine market, the drinks business more...

Red wine could help fight depression

A component found in the skins of red grapes could be used to treat depression more...

PR Senior Account Manager/Director

London, United Kingdom

Depending on experience

Brown-Forman launches first rye whiskey

Brown-Forman's Woodford Reserve is extending its range and tapping into the US more...

Top 10 wines in the US press

An impressive Tannat-Merlot-Zinfandel blend from Uruguay and a Vernaccia from more...