Austrian wine exports reach record high

4th February, 2014 by Rupert Millar

Exports for Austrian wine hit a new record of €137.5 million in 2013, a 4% rise on 2012’s figures with the UK one of the key markets.

Austria wineThe average value of Austrian wine by the litre has also risen to €3 a litre, so even though the volume in 2013 at 45.5m litres was not as high as 2012, nor even as high as the 2003 peak of around  80m litres, the value has risen by over 300% since 1985.

The rise in value was also achieved despite a much smaller 203 harvest – in line with the rest of Europe.

Willi Klinger, general manager of the Austrian Wine Marketing Board, said: “This is remarkable because the increase did not come from the traditionally strong markets of Germany, Switzerland and the US, but from the former ‘problem children’ like Scandinavia, the Benelux countries, the UK and Japan.

“Plus the Central European neighbourhood gave optimistic signals as well.”

Exports to China also increased by 50% for the second time with an average price of €7 a litre.

The AWMB attributed part of this export rise to competitive pressures at home with the number of wineries rising from 1,000 in 2009 to 1,600 in 2012.

Klinger explained that, as a “niche” product it was no longer possible for Austrian producers to concentrate on Germany and Switzerland, “we have to increase the number of countries in which this niche will be successful.”

Susanne Staggl, PR and marketing manager for the AWMB, told the drinks business that over the next five to six years the aim was to raise Austrian wine exports to the UK from its current level of 400,000 litres to one million litres.

One Response to “Austrian wine exports reach record high”

  1. Bill olde says:

    Does price per litre include packaging?

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Administrative Assistant

Swig Wines Ltd
Chiswick, London, UK

HR Manager

Amathus Drinks PLC
London, UK

Beer Development Specialist

Matthew Clark
London, UK

Senior Sales Manager

Haynes Hanson & Clark
Gloucestershire, GB

Customer Services Administrator

Speciality Drinks Ltd
London, UK

National Business Development Manager

Speciality Drinks Group
London, UK

Inventory Analyst

Bibendum PLB
London, UK

Events Executive - Atom Supplies

ATOM Supplies Limited
London, UK

Off-Trade Sales Account Executive

Domaine Direct
Nationwide, working from a combination of home & London office.

Sales Executive/Brand Ambassador

Glenfarclas
Ballindalloch, Speyside, UK

Client Manager

Noble Rot
Wandsworth, London, GB

Spirits Investment Director

Stilnovisti
London, UK

Junior Brand Manager

Enotria Winecellars
Park Royal, London, UK

Content & Digital Assistant

ABVGlobal
London, UK

Sales Manager

Cellar Trends
London, UK

Champagne Masters 2017

Deadline : 7th July 2017

The Global Sparkling Masters 2017

Deadline : 10th July 2017

The Global Malbec Masters 2017

Deadline : 10th July 2017

The Global Syrah Masters 2017

Deadline : 18th July 2017

Click to view more

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

Click to view more