Top 10 wine trends for 2014

From Millennials to legislation by way of sustainability and off-piste wines, we set the scene for 2014

Layout 1Most trends have foundations that only become apparent once any given trend has gone mainstream. Picking those that are most likely to affect the wine trade through 2014 and beyond is always going to be fraught with maybes and passed over developments that subsequently become givens.

Lower alcohol wines spring to mind, but will they actually come to define the trade over the next few years? Probably not – at least not in a way that seriously shapes the way that the trade communicates, sources, distributes and sells wine.

Perhaps the best starting point, then, is to look at the trends that will most affect the structure and shape of the wine world in broader terms, including those that have already begun to take hold. With this in mind, and based on the feedback and predictions of a host of industry commentators and leaders, the drinks business brings you the top 10 predictions for the trends of 2014.

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