You are currently viewing the International Edition. You can also switch to the Hong Kong Edition.
Tuesday 30 June 2015

Stoli invests in fighting LGBT inequality

30th January, 2014 by Lauren Eads

The Stoli Group USA has announced a three-year-partnership with the LA Gay & Lesbian Centre – months after the LGBT community called for its products to be boycotted.

Stolichnaya-worlds-largest-vodka-brandsIn July last year, international LGBT supporters targeted both Stolichnaya vodka and Russian Standard after Russia implemented an “anti-gay” law banning “propaganda of non-traditional sexual relations” among minors in Russia.

Val Mendeleev, chief executive of SPI Group, parent company of Stolichnaya, responded by publishing an open letter to the gay community to stress the group’s opposition to Russia’s “dreadful actions”.

Today, the company announced it would be donating $300,000 to support the LA Gay & Lesbian centre’s Leadership LAB – a program that helps current and future LGBT leaders to develop critical leadership skills.

Its aim is to prepare the next generation of LGBT leaders to effectively advocate for equal rights, build strong organisations, and fight anti-LGBT measures.

John Esposito, president of the Stoli Group USA, said: “Our position at Stoli is clear. We stand with the LGBT community in the fight for equality, and are proud to be working with the LA Gay & Lesbian Centre to make our joint vision possible.”

“Through our strategic partnership we hope to harness the power of our global community, cultivating leaders on a local level in the U.S to create meaningful change throughout the world.”

“Over the last few years we’ve experienced tremendous gains in freedom and equality for LGBT Americans, but there is still much work to be done, especially in states where organising for LGBT equality remains very challenging,” said Lorri L. Jean, chief executive officer of the LA Gay & Lesbian Center.

“And while we’re also making gains internationally, there have been big and significant setbacks. Extremists, acknowledging they’re losing the battle here, are expanding their influence in other countries by demonising LGBT people and attacking our freedoms. Their influence must be countered. This extraordinary commitment by Stoli Group USA sets a terrific example for all corporations.”

No Responses to “Stoli invests in fighting LGBT inequality”

  1. The Faceless Bureaucrat says:

    What a crazy world we’re living in….
    An advocacy group practically blackmails private companies over a decision of a foreign, sovereign country. Then those private companies accept the blackmail to avoid losing market-share (see what happened to Barilla in Italy). Then they turn the table, start supporting those blackmailing advocacy groups, portray themselves as champions of whatever cause and PAY $300 Gs iwithin a “programme” of over three years.
    Depressing.
    Welcome to the brave new world.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

If that's interesting, how about these?

The London Wine Fair in pictures

From red trews and foie gras macaroons to 2CVs, wine on tap and temporary more...

Top wines of Bordeaux 2014

The 10 best wines of the Bordeaux 2014 vintage as voted for by Liv-ex’s more...

World's most extravagant wineries

With Château Margaux preparing to unveil its new winery and cellar, designed more...

International Business Development Assistant

London, United Kingdom

To be determined, based on the profile and experience of the candidate

Top 10 modern wine drinker stereotypes

From Rioja lovers to Champagne quaffers, the drinks business has more...

Suntory's exquisite 3D-printed ice cubes

As far as advertising campaigns go, this collection of miniature ice cube more...

Top 10 estates for en primeur returns

db rounds up the 10 best Bordeaux estates for en primeur returns on more...

London Sales Manager / Key Account Manager

London, United Kingdom

Competitive - depending on skills and experience

Top 12 Australian fine wines

Australian fine wines have made the headlines of late. But what are the names more...

Top 10 ‘medicinal’ drinks

From a herbal elixir created by Carthusian monks to bitters invented to cure more...

Top 10 banned alcoholic drinks

The drinks trade has seen its fair share of drinks banned from public more...

PR Senior Account Manager/Director

London, United Kingdom

Depending on experience

How to become a 'wine expert' in four hours

A doctor of psychology has devised 10 simple steps which he claims can set you more...

Top 10 Negroni spots in London

As the Campari Red Night District takes over London's Shoreditch, we round up more...

Top 10 worst estates for en primeur returns

Using Liv-ex's data, db rounds up the worst 10 châteaux for en primeur more...

E-commerce, Sales & Marketing Executive

London, United Kingdom

Competitive salary and bonus package based on experience and qualification.

Top 10 wine brands 2015

In a year that saw major shifts in the global wine market, the drinks business more...

Top 10 ways to reuse a wine bottle

If you are anything like the db team, it won't take long to amass a collection more...

New operations chief for Absolut

Anna Schreil has been named as the new vice president of operations at Absolut more...

Head of On-Trade Sales

London, United Kingdom

Fascinating facts worth knowing about beer

Think you know everything about beer? This collection of beer-related facts more...

Top 10 architectural wonders of the wine world

You don't have to look far to find stunning examples of architectural prowess more...

10 richest people in the UK drinks trade

As The Sunday Times Rich List 2015 reveals the wealthiest individuals in more...

Business Development Executive

London, United Kingdom

£25-£30K + benefits, depending on experience

Top 10 US craft breweries

The Brewers Association has released its annual list of the biggest US craft more...

Top 10 new products

This month's top releases include a Champagne tankard designed by Pol Roger, more...