Russia counts the cost of its vodka habit

Vodka consumption has been closely linked to data showing that 25% of Russian men will die before the age of 55.

RussiaPublished in The Lancet, the study built upon previous, smaller research projects in this area, reinforcing their conclusion that “alcohol, particularly vodka, is a major cause of premature death in Russia.”

The study, which was carried out over an 11-year period, focused its data gathering on 151,000 individuals across three Russian cities with no previous illness and combined this information with age-specific death rates.

Of these, 12,505 men said that they consumed between one and three half-litres of vodka each week. Heavy drinking was less prevalent among women, with 1,209 saying that they consumed more than half a litre of vodka per week.

In addition, the study noted a strong correlation between high alcohol consumption and smoking, finding that “almost all Russians who drink more than a bottle of vodka a week also smoke.”

The report also interviewed the families of 50,000 people who had died, not necessarily from diseases directly related to alcohol use. Despite this, the study found “a marked excess of heavy vodka use” in people whose death was attributed to external causes such as violence, accidents and suicide.

Of these 50,000 deceased, 47% of the men and 11% of the women were reported to have drunk at least a bottle of vodka per week, with many said to have drunk on average half a bottle of vodka per day.

The current figures nevertheless represent a marked improvement on the 37% death rate for this age bracket seen in 2005. This decline has been boosted by the 2006 introduction of tougher alcohol regulations, which saw spirits consumption fall by 33% between 2005 and 2009.

Commenting on this shift, the report’s authors noted: “Since 2005, Russian consumption of spirits and male mortality before age 55 years both decreased by about a third but are still substantial.”

By comparison, around 7% of UK males are expected to die before they reach 55 years old.

Russia is the world’s largest vodka market consuming 1.37 billion litres in 2012.

To read the full report, click here.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sales Executive (London – Craft Spirits)

Bimber Distillery
London, UK

International Sales Manager

Crush Wines Ltd
Home based/Wiltshire office, UK

Head of Marketing

Amathus Drinks Plc
London, UK

Sales Representative - Private Customers

Corney and Barrow
Central Hong Kong, HK

Export Manager UK On Trade

AdVini
Home based in London or the South East, GB

Global Head of Marketing

ATOM Brands
Tunbridge Wells, GB

Sales Executive

Three Wine Men
Home-based but must be available to travel throughout the UK with frequent trips to London, GB

Senior Sales Operations Executive

Enotria&Coe
Park Royal, London, GB

Sales Administrator

Les Caves de Pyrène
Guildford, UK

On Trade & Corporate Accounts Manager

The Champagne Company
Birmingham, UK

Pink Rosé Festival

Cannes,France
7th Feb 2018

VinoVision Paris

Paris,France
12th Feb 2018

Vinisud

Montpellier,France
18th Feb 2018
Click to view more

The Global Pinot Noir Masters 2018

Deadline : 31st January 2018

The Global Organic Masters 2018

Deadline : 12th February 2018

Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more