On this day in 1935…beer is sold in a can

On 24 January 1935 the Gottfried Krueger Company became the first brewery to sell beer in a can.

gottfried-krueger-beerTwo thousand cans of Gottfried Krueger’s “Finest Beer” and “Cream Ale” were delivered to Richmond, Virginia and with a 91% approval rating the brewery decided to continue the practice.

As reported by History, the first attempt at canned beer was in 1909 but the American Can Company which was behind the innovation had to suspend its experiments when Prohibition was brought in.

When Prohibition was lifted in 1933 the company went straight back to the drawing board and developed a pressurised can.

Krueger was the first brewery to accept the new packaging and within three months 80% of distributors in the US were handling its beers.

As it ate into the market share of the big brewers such as Anheuser-Busch, they hit back and by the end of 1935 over 200 million cans of beer had been sold.

Canned beers now account for half of the US beer industry’s $200bn turnover.

 

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Account Manager - Manchester

Black Fire Tequila
Manchester, UK

Marylebone Sales Manager

Philglas & Swiggot
Marylebone, London

Sales Administrator

Les Caves de Pyrène
Guildford, UK

General Manager

3Cs Cider
UK

Buyer

BrandAlley UK LTD
London EC2A

Liquid Production Assistant

Atom Group
Tonbridge, UK

Brand Manager

Hallgarten Druitt
Luton, UK

Brand Manager

Kilchoman Distillery Co Ltd
Edinburgh, UK

Wine Bar Supervisor

Henny's
London, UK

Partner Manager - On-trade - North West

Maverick Drinks
Manchester, UK

Pays d'Oc Tasting

London,United Kingdom
28th Jun 2018

CHILE: From The Very Top To The Downright Hot

Manchester,United Kingdom
2nd Jul 2018

CHILE: From The Very Top To The Downright Hot

Edinburgh,United Kingdom
3rd Jul 2018
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more