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Wednesday 23 April 2014

Micro brewery takes on Starbucks over misspelled “frappicino” beer

3rd January, 2014 by Lauren May

A tiny brewpub in Missouri has responded to legal threats by Starbucks sparked by a misspelled “frappicino” beer with a sarcastic letter and a cheque for $6.

beer foamAccording to the Business Insider, Exit 6 Pub and Brewery in Cottleville received a cease-and-desist letter from the coffee chain after it started selling the beer.

The Frappuccino is a registered trademark of Starbucks.

But instead of cowering before the global chain Jeff Britton, owner of the pub and brewery, penned a sarcastic letter to its attorney referring to the offending beer as the “F word” and enclosing a $6 cheque to repay the profits made from selling just three pints of the beer.

He later posted the letter to Facebook to embarrass the chain further.

In it Britton said: “Exit 6 has proudly sold at least 38 drinks in Cottleville MO and has a strong presence in St Charles County, a suburb 40 miles outside of the St Louis metropolis.

“It has recently come to Exit 6 Pub and Brewery’s attention that there were three check ins to the beer with a very similar name to the ‘F word’.

“Unfortunately it was only similar to the F Word because we meant to call it the same thing.

“Lucky for us, we’re poor spelers.”

He added: “Rest assured we meant no deception, confusion, or mistaking in the naming of the beer F Word.”

“We never thought that our beer drinking customers would have thought that the alcoholic beverage coming out of the tap would have actually been coffee from one of the many, many, many stores located a few blocks away.

“I guess that with there being a Starbucks on every corner of every block in every city that some people may think they could get a Starbucks at a local bar.

“So that was our mistake.”

It continued: “Exit 6 and the three customers that checked into the beer known as the F Word feel just awful about calling a beer the F word.

“We are bad people. We feel shame (….) “We also promise to stop production of our ‘Starbuck-McDonalds-Coca Cola-Marlboro Honey Lager’ for fear of further repercussions.”

Exit 6 is now reported to be selling an “F Word” beer following the altercation.

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