Micro brewery takes on Starbucks over misspelled “frappicino” beer

3rd January, 2014 by Lauren Eads

A tiny brewpub in Missouri has responded to legal threats by Starbucks sparked by a misspelled “frappicino” beer with a sarcastic letter and a cheque for $6.

beer foamAccording to the Business Insider, Exit 6 Pub and Brewery in Cottleville received a cease-and-desist letter from the coffee chain after it started selling the beer.

The Frappuccino is a registered trademark of Starbucks.

But instead of cowering before the global chain Jeff Britton, owner of the pub and brewery, penned a sarcastic letter to its attorney referring to the offending beer as the “F word” and enclosing a $6 cheque to repay the profits made from selling just three pints of the beer.

He later posted the letter to Facebook to embarrass the chain further.

In it Britton said: “Exit 6 has proudly sold at least 38 drinks in Cottleville MO and has a strong presence in St Charles County, a suburb 40 miles outside of the St Louis metropolis.

“It has recently come to Exit 6 Pub and Brewery’s attention that there were three check ins to the beer with a very similar name to the ‘F word’.

“Unfortunately it was only similar to the F Word because we meant to call it the same thing.

“Lucky for us, we’re poor spelers.”

He added: “Rest assured we meant no deception, confusion, or mistaking in the naming of the beer F Word.”

“We never thought that our beer drinking customers would have thought that the alcoholic beverage coming out of the tap would have actually been coffee from one of the many, many, many stores located a few blocks away.

“I guess that with there being a Starbucks on every corner of every block in every city that some people may think they could get a Starbucks at a local bar.

“So that was our mistake.”

It continued: “Exit 6 and the three customers that checked into the beer known as the F Word feel just awful about calling a beer the F word.

“We are bad people. We feel shame (….) “We also promise to stop production of our ‘Starbuck-McDonalds-Coca Cola-Marlboro Honey Lager’ for fear of further repercussions.”

Exit 6 is now reported to be selling an “F Word” beer following the altercation.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Job vacancies

Sales Account Manager

Jascots Wine Merchants
London, UK

Marylebone Sales Manager

Philglas & Swiggot
Marylebone, London, UK

Area Sales Manager

Bon Coeur Fine Wines
North England, UK

Procurement Assistant – Wine

Adnams PLC
Southwold, UK

Account Manager Central London

Speciality Drinks Ltd
London, UK

Brand Ambassador

Speciality Drinks Ltd
London, UK

National Business Development Manager

Speciality Drinks Ltd
London, UK

Marketing Assistant

Hatch Mansfield
Ascot, Berkshire, UK

Marketing Manager

Bancroft Wines
London, UK

Regional Sales Manager – Scotland

Bancroft Wines
London, UK

Sales Manager – London On-Trade

Bancroft Wines
London, UK

Customer Service & Sales Support Executive

Jascots Wine Merchants
London, UK

Market Insight Analyst

Conviviality PLC
London, UK

Technical Manager

Enotria&Coe
Park Royal, London, GB

The Global Sparkling Masters 2017

Deadline : 25th August 2017

The Global Malbec Masters 2017

Deadline : 25th August 2017

Global Chardonnay Masters 2017

Deadline : 1st September 2017

The Global Sauvignon Blanc Masters 2017

Deadline : 1st September 2017

Click to view more

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

The Global Organic Masters 2017

The drinks business is thrilled to announce the launch of The Global Organic Masters

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Click to view more