Duckhorn sues over Duck Commander range

6th January, 2014 by Lucy Shaw

Napa Valley-based winery Duckhorn is suing Trinchero Family Estates for trademark infringement over its recently released Duck Commander wine range.

The Robertson family have collaborated with Trinchero Family Estates on the Duck Commander brand

The Robertson family have collaborated with Trinchero Family Estates on the Duck Commander wine brand

In addition to Trinchero Family Estates, Duckhorn is also suing supermarket chain Walmart, which sells the wines, in order “to prevent further confusion, dilution and reputational and other harm” to the Duckhorn brand.

Duckhorn wants Trinchero to stop using the Duck Commander name and duck icon on its labels and pay compensation for the damage it has caused the brand.

The Duck Commander brand was created by Trinchero in collaboration with the Louisiana-based Robertson family, who found fame in US reality TV show Duck Dynasty, aired on A&E.

The range includes Triple Threat Red Blend, Wood Duck Chardonnay and Miss Priss Pink Moscato, all of which retail at Walmart for US$9.99 a bottle.

Representatives from Duckhorn and Trinchero met last November to discuss the trademark infringement issue, though the latter found Duckhorn’s suggested alterations to the Duck Commander brand “overreaching and unsupported.”

A letter from Trinchero’s attorneys highlighted other duck-related brands in the drinks industry and asserted that the Duck Commander range is targeting a different group of consumers to Duckhorn, whose wines sell for considerably more than $9.99.

Duckhorn has rejected the argument, insisting that consumer confusion over the two brands is putting the Duckhorn brand in danger.

“The case for confusion or dilution is compelling and concerning, given that many key US retailers shelve wines alphabetically, meaning that Decoy by Duckhorn, Duck Commander and Duckhorn Vineyards wines could be placed side by side,” the company said in a statement.

The lawsuit was filed on 27 November in the US District Court for the Northern District of California. Trinchero Family Estates owns the Sutter Home and Ménage å Trois wine brands among many others.

The Robertson family runs the multi-million dollar Duck Commander brand that makes duck calls from Louisiana cedar trees and other duck-hunting merchandise.

The fourth season of their reality TV show, Duck Dynasty, was the most watched nonfiction cable TV series in history.

One Response to “Duckhorn sues over Duck Commander range”

  1. Joe Schmoe says:

    What a joke…the audience for the show and their $10 wine can barely read, let alone pay for a $50 merlot…even if it is superb with duck.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Brand Ambassador – Santa Rita Estates

Santa Rita Estates
London or Hertfordshire but with flexibility to travel, UK

Sales Executive - Wine and Spirits Awards

The Drinks Business
Central London, UK

On-Trade Channel Manager

Delegat Europe Limited (UK)
London / Midlands, GB

Trade Marketing Analyst

Delegat Europe (UK)
London, GB

Key Account Executive

Delegat Europe Limited (UK)
London / Midlands, GB

Senior National Account Manager

Bibendum PLB
London, UK

ON-TRADE Sales Executive

Roberson Wine
London, UK

OFF-TRADE Sales Executive

Roberson Wine
London, UK

Judging Week Runners

Decanter World Wine Awards
ExCel Centre, London E16, UK

Sales Administrator

Les Caves de Pyrène
Guildford, UK

Retail Commercial Executive

Laithwaite's Wine
Theale, Berkshire

Wine Buyer

Conviviality Plc
Crewe, UK

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Sales Account Manager - On-Trade

Berkmann Wine Cellars
M3/M4 corridor

Media Sales Manager - Hong Kong

The Drinks Business Hong Kong
Hong Kong

The Global Merlot Masters 2017

Deadline : 31st March 2017

The Prosecco Masters 2017

Deadline : 10th March 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 3rd March 2017

Click to view more

The Global Sparkling Masters

the drinks business is thrilled to announce the launch of The Global Sparkling Masters

The Global Rosé Masters 2016

the drinks business is proud to announce the launch of the Global Rosé Masters 2016.

The Prosecco Masters 2016

Now in its third year, the competition will reflect the growth in popularity of this fresh and exciting sparkling wine from the picturesque regions of Veneto and Friuli.

The Global Pinot Noir Masters 2016

After the success of last year’s competition that judged over 250 wines from no less than 16 countries, the drinks business is proud to announce the third year of the Global Pinot Noir Masters

Click to view more