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Saturday 20 September 2014

Beer sales raise funds for prostate cancer

21st January, 2014 by Lauren Eads

A new craft beer has been launched to help raise funds for the charity, Prostate Cancer UK.

Bottle_AurelioFrom today, all profits raised from Aurelio, a new craft created by the newly formed social enterprise Two Fingers Brewing Company, will go toward Prostate Cancer UK.

Two Fingers has been launched by seven friends who decided to combine their love of craft beer and marketing expertise to create the only beer brand in Britain that puts men’s health before profit margins by using all its profits to fight prostate cancer which affects 1 in 8 men in the UK.

Matt Sadler, co-founder of the Two Fingers Brewing Co, said: “We’re giving men a beer they can be proud of.

“Aurelio is a top quality, great tasting brew that makes it a pleasure to join the fight against the most common male cancer.

“This is one small sip for man, one giant gulp for man kind.”

Aurelio was brewed by award-winning Sussex craft brewery, Hepworth & Co, just one of Two Finger’s many production partners who are supporting the project by working at near or even below cost.

The 4.8% golden ale will be exclusively available from Tesco and brewed with 100% British ingredients.

Chiara Nesbitt, beer buyer at Tesco, said: “By including Aurelio in our craft ale fixture, we are providing customers with a great product for a great cause.

“It is also a fine addition to the rapidly growing number of golden ales available in Britain, which are continuing to win over lager drinkers who are trying ale for the first time.”

Golden ales were first developed by British brewers in the 1980s and were specifically designed to win over younger drinkers who favoured lighter beer such as lager.

Aurelio will cost £1.89 a bottle.

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