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Saturday 19 April 2014

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Top tips for luxury drinks brands

17th December, 2013 by Gabriel Savage

Sadly there’s no fail-safe method or shortcut to building a luxury drinks brand, but there are certain steps you can take to smooth the way.

ChampagneTo coincide with the luxury focus in December’s issue of the drinks business, we spoke to Gregor Jackson, partner at luxury design consultant gpstudio, whose recent work includes The Whisky Shop outlets in London’s Piccadilly and Manchester.

From capturing consumers’ attention in the first place to retaining and developing their interest, read onĀ for his top tips on helping your brand break into this enticing but cut-throat sector.

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