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Saturday 19 April 2014

BrewDog eyes end of crowdfunding drive

17th December, 2013 by Rupert Millar

Scottish brewery BrewDog is on course to complete its £4.25 million crowdfunding initiative weeks ahead of schedule as it nears its target.

BrewDog launched Equity for Punks by driving a tank to the Bank of England

BrewDog launched Equity for Punks by driving a tank to the Bank of England

The irreverent brewer passed the £3m mark after just two months back in September and are now just £150,000 short of its goal.

The “Equity for Punks” scheme is designed to give investors discounts for life on BrewDog beers – depending on how much they invest, while co-founders James Watt and Martin Dickie, plan to use the funds to expand both the brewery and the growing bar division as well as open a series of bottle shops around the UK.

There are plans to export the BrewDog bar concept to Tokyo and Sao Paulo by the end of 2014 – although a fake “Brew Dog pub” has already opened in China.

Watt commented: “We’ve had a huge surge of investment in the past couple of weeks, as craft beer fans heard we were close to hitting our target. We extended the limit already as we didn’t want any of them to miss out, but anyone keen to become an Equity Punk needs to invest soon if they want to benefit from the awesome perks that come with it.

“The response from die hard beer fans has been epic, and we’re thrilled to be so close to our new target ahead of schedule.

“Through Equity for Punks we have shown that far from a buzzword or a fad, crowdfunding is a legitimate alternative financial system. We have broken records, and silenced all doubters, and the money raised will allowed us to spread the craft beer revolution further that we ever imagined.”

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