Shades made from wine barrels launched

Robert Mondavi Winery has collaborated with California-based sunglasses maker Woodzee on a pair of shades crafted from old wine barrels.

The frames of the Wayfarer-shaped specs are made from wood used to age Central Coast red blend, Robert Mondavi Private Selection Coastal Crush Red.

Priced at an eye-popping US$120 a pair, the limited edition sunnies, which offer UV protection, go on sale next month on the Woodzee website.

The glasses come in four lens colors: bronze, grey, reflective blue and reflective green. Each pair is etched with a tiny barrel logo on the left arm in a nod to their winemaking past.

In addition to wine barrels, Woodzee has turned everything from skateboard decks to bamboo reeds into frames.

“Working with Robert Mondavi Private Selection was a natural fit,” said Woodzee’s co-founder Luke Winter in a statement.

“Winemaking is so tied to the earth, we couldn’t wait to see how we could take the wine barrels and make something really exciting from them,” he added.

“The excitement is mutual. It’s been great giving the barrels a new lease of life by recycling our wood for the sunglasses,” offered Rick Boyer, winemaker for Robert Mondavi Private Selection.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Account Manager - Manchester

Black Fire Tequila
Manchester, UK

Marylebone Sales Manager

Philglas & Swiggot
Marylebone, London

Sales Administrator

Les Caves de Pyrène
Guildford, UK

General Manager

3Cs Cider
UK

Buyer

BrandAlley UK LTD
London EC2A

Liquid Production Assistant

Atom Group
Tonbridge, UK

Brand Manager

Hallgarten Druitt
Luton, UK

Brand Manager

Kilchoman Distillery Co Ltd
Edinburgh, UK

Wine Bar Supervisor

Henny's
London, UK

Partner Manager - On-trade - North West

Maverick Drinks
Manchester, UK

Pays d'Oc Tasting

London,United Kingdom
28th Jun 2018

CHILE: From The Very Top To The Downright Hot

Manchester,United Kingdom
2nd Jul 2018

CHILE: From The Very Top To The Downright Hot

Edinburgh,United Kingdom
3rd Jul 2018
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more