Sparkling wine gains recognition in China

6th November, 2013 by Livia Xin

Champagne’s innovative marketing strategies, with its link to fashion, luxury and celebrities, are helping to build a high-end image in China and attract more consumers.

champagneAccording to Chinanews.com, China’s Customs Bureau reported that more than two million bottles of sparkling wines were sold in the country in 2012, marking a 51.8% increase from the year before.

In terms of the import volume, France topped the list, accounting for 35.5% of the total market in 2012. Italy ranked second with 31.2% of the market, followed by Australia (10.5%), Spain (6.9%), Germany (6.4%) and the US (2.3%).

In addition, French sparking wine made €47 million of the total sales, accounting for 73.2% of the market share by value.

Wang Wei, director of China Champagne Industry Committee said: “The Champagne and sparkling wine market in China is on the rise, but most Chinese consumers are not very familiar with sparkling wine.”

She also mentioned that Champagne has gained popularity in major cities such as Beijing and Shanghai, where there are a lot of foreigners and a fashion-conscious middle class.

“More and more Chinese people are enjoying Champagne in China,” she said. “Especially those who have passion for luxury goods as well as those young people who are influenced by western culture and know how to drink Champagne.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Commercial/Sales Manager

Crush Wines Ltd
Bremhill/Home office, GB

Wine Buyer

Adnams
Southwold, UK

Sales Manager - Scotland

Eurowines Ltd
Scotland

Sales Manager - North-West England

Eurowines Ltd
North-West England, UK

Sales Manager - London

Eurowines Ltd
London, UK

Key Account Manager - Grocery

Australian Vintage Limited
London (Croydon), UK

Key Accounts Manager - Impulse

Australian Vintage Limited
London (Croydon), UK

Business Development Manager

Regency Wines Ltd
North Devon & Somerset, UK

Sales Manager - North East England

Eurowines Ltd
Within 15-20 mile radius of York, UK

National Account Manager

Ehrmanns Wines
London, UK

London Account Manager

The Drinks Club
London, UK

London Sales Executive

Gourvid Limited
London and Greater London, GB

Logistics Administrator

Speciality Drinks Ltd
Park Royal, London, UK

Head of Sales - Hush Heath Estate

Hush Heath Estate
Kent/ London, UK

London Sales Executive

VDS UK Ltd
London, UK

The Global Merlot Masters 2017

Deadline : 2nd May 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 2nd May 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more