Languedoc unlocking French value offering

6th November, 2013 by db_staff

For the first time since the financial crash of 2008, we are starting to see viable medium to long-term growth in the wine sector of the UK on-trade, with the trend for trading up coupled with growing consumer knowledge helping to drive the growth, writes Mark Newton of CGA Strategy.

New World wine countries like Australia and South Africa have always been able to produce decent quality wines at competitive prices, however, it is only relatively recently that undervalued regions of France such as the Languedoc have been able to successfully push their wines to an increasingly eager UK audience.

Meanwhile, the rapid growth of both Pinot Noir and Sauvignon Blanc shows that the twin bastions of Burgundy and Bordeaux are also being enthusiastically received in the on-trade, especially in the middle to upper price range, which is crucial to driving sales in the food led sector.
096-097-on-trade-updates-dewgs-2
As a result, France has never had a better opportunity to continue its upward trajectory as increasingly more UK drinkers explore the multitude of wines available from the country with greater confidence. While this currently may be taking place at the higher end of the market, the increasing availability and ever-improving quality of more mainstream French wines, along with a move towards less complicated labelling, will help to promote further growth.

Where bubbles are concerned, there remains only one choice for special occasions – Champagne. France will always be able to rely on this fact and, during times of economic prosperity, consumers will often trade up. Although the financial hardships over the last five years have affected the category, there are signs of a revival.

One Response to “Languedoc unlocking French value offering”

  1. Dave says:

    Just back from the Corbieres today – so enthused about the quality on offer – such an improvement over the past few years!

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

UK Brand Ambassador - That Boutique-y Gin Company

That Boutique-y Gin Company
Tunbridge Wells, Kent, UK

Senior National Account Manager – Grocery (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Senior National Account Manager – Wholesale RTM (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Digital Marketing Manager

Master of Malt
Tunbridge Wells, Kent, UK

Experienced On Trade Sales Person

Borough Wine Imports
London, GB

3 x Business Development Executive

The Lakes Distillery Company Limited
Newcastle head office and nationwide, UK

Editor

Master of Malt Ltd
Tunbridge Wells(Kent)

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Brand Manager

Hallgarten Druitt
Luton, UK

Experienced On-Trade Salespeople Required

Portal Wines and Spirits
London, UK

Purchasing and Sales (Wine Trader)

JF Tobias
London, UK

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Cambridge / Peterborough / Bedfordshire, UK

The Global Merlot Masters 2017

Deadline : 17th April 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 14th April 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more