British Columbia Wines secures Asia partnership

The British Columbia Wine Institute has announced a partnership with Cuvées, a wine supplier in Hong Kong, in the hope of expanding its Asia market.

British Columbia WinesCuvées currently stocks 23 different wines from seven British Columbia (BC) wineries, either online or on the wine list at several top Hong Kong restaurants.

Teresa Wat, minister of international trade and minister responsible for the Asia Pacific strategy and multiculturalism, said: “We have added a Hong Kong office to British Columbia’s international trade and investment network, and our work with the British Columbia Wine Institute allows us to promote our wines and our wineries in this priority market.”

She added that she hopes the new partnership could help to increase BC wine exports across the Pacific, using Hong Kong as a gateway to the Asian wine market.

In addition, it is estimated that there are approximately 300,000 Canadian passport holders in Hong Kong, making it the largest Canadian community outside of Canada.

“This new partnership with Cuvées in Hong Kong will improve local awareness and understanding of BC wines and wine-growing regions such as the Okanagan, and it will help gain exposure in the broader Asia Pacific region”, said Brian Brown, British Columbia’s trade and investment representative in Hong Kong.

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