You are currently viewing the International Edition. You can also switch to the Hong Kong Edition.
Wednesday 22 October 2014

Wine bags receive fashion makeover

3rd October, 2013 by Gabriel Stone

A red wine-soaked outfit has led one woman in the US to create a wine carrier which transforms into a handbag.

Wine GabbyAfter dropping a bottle during a night out, designer and “wine-loving fashionista” Niki Pfeiffer created the “Wine Gabby” as a “stylish solution for carrying wine.”

Once the wine bottle carrier is no longer needed for its original purpose, it can be folded into a compact handbag, combining fashion and functionality with the further environmental advantage that the product is more likely to be re-used than a cardboard or plastic bag.

Pfeiffer has since pitched the design on ABC show Shark Tank (similar to the UK’s Dragons’ Den), which sees entrepreneurs try to win backing from a panel of potential investors.

Explaining the choice of name, she told the drinks business: “I came up with the name because wine makes me really ‘gabby’, but also because I was a big fan of Eva Longoria’s Gabby character on the TV show Desperate Housewives and she always had a glass of wine in her hand and looked fabulous

“I wanted the Wine Gabby to capture that fashionable attitude so Gabby just seemed to be a perfect fit!”

Available in a range of colours, the $39 Wine Gabby is still seeking retailer distribution, but for the moment can be purchased online via the company’s website.

One Response to “Wine bags receive fashion makeover”

  1. Eco bags says:

    That is beautiful wine bag.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

If that's interesting, how about these?