The top five luxury Chinese liquor brands10th October, 2013 by Livia Xin
Giving liquor as a gift is a popular practice throughout China and has long been considered a symbol of friendship, admiration and respect.
Maotai, one of the Chinese luxury liquor producers, reported net profit growth of 3.6% for the first half of 2013. That is the slowest growth since the company’s listing on the Shanghai Stock Exchange in 2001. The Shenzhen Daily reports that this slowdown reflects the Central Government resolve to tackle government overspending.
For a long time China’s luxury liquors were viewed as hard-to acquire and gained currency among China’s newly wealthy as the ultimate symbol of high social class and political power. The collecting of vintage Baijiu among China’s wealthy and corporate elite was not only viewed as an investment, but also an extension of one’s political connections.
The surging demand for vintage liquor made China’s two most famous high-end Baijiu brands, Maotai and Wuliangye, among the most valuable luxury brands, according to a report from The Hurun Research Institute last March. The Institute estimates Maotai’s brand value at US$12 billion and Wuliangye’s at $7 billion.
Click through the following pages to see the five most expensive liquors in China.