You are currently viewing the International Edition. You can also switch to the Hong Kong Edition.
Monday 6 July 2015

Italian wine consumption hits record low

29th October, 2013 by Lucy Shaw

Wine consumption in Italy, one of the world’s largest producers, has hit a record low, with consumption per capita at its weakest since Italy was unified in 1861.

As reported by The Huffington Post, the economic downturn has largely been to blame for the dip in domestic consumption, which has sped up a decades-long decline.

According to Italian winemaking association Assoenologi, Italians are expected to drink 40 liters per person this year, down from 45 liters before the financial crisis hit in 2007.

“Wine has become a hedonistic product, which is not part of Italians’ basic diet anymore, leaving it more exposed to short-term fluctuations in economic conditions,” Michele Fino, a professor at the University of Gastronomic Studies in Pollenzo, told the HP.

“The recession was like the flu that arrives when one’s defenses are already low,” Fino added.

And while Italians are turning their back on wine, they are developing an increasing thirst for beer, with beer consumption having doubled in the country since the ‘70s.

Though Italy is not alone – wine consumption is also on a downward curve in Spain and France as younger consumers seek out alternative alcoholic drinks.

The dip in local consumption of Italian wine has led to more than 50% of national production being exported abroad, up from 28% in 2000.

The US and Germany remain its two key markets, but Asia is showing great promise, with Italian wine exports to China up by almost 20% in 2012 on 2011.

The majority of Italian wines shipped abroad command premium prices, meaning Italy’s entry-level producers have been hardest hit by the slump in consumption at home.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

If that's interesting, how about these?

Beck's forced to issue $50 refunds

Anyone that has bought a Beck's beer in the past four years could be entitled more...

World's cheapest city for a beer revealed

The average price of a bottle of beer is £1.07 in Krakow and Kiev, making them more...

World's best beer and wine festivals

Forget Glastonbury, these are the festivals you should be making a beeline for more...

Hatch Mansfield – Brand Manager

London, United Kingdom

Competitive salary

Yealands sells majority stake

Yealands Family Wines' owner Peter Yealand has agreed to sell 80% of the more...

Red wine could help fight depression

A component found in the skins of red grapes could be used to treat depression more...

Lidl hints at plans for online wine shop

UK supermarket Lidl has not ruled out launching an online wine shop, reporting more...

Wine Buyer

London, United Kingdom

Based on experience

UK reviewing alcohol intake guidelines

Health officials are to review the government's drinking guidelines, as more...

Coors Light heads home

Sometimes, the route to excellence is a process of devolution rather than more...

Venezuela faces beer drought

Venezuela could soon entirely run out of beer as workers at the country's more...

PR Senior Account Manager/Director

London, United Kingdom

Depending on experience

Sud de France launches Wine Hub

An "innovative" tool designed to support wine producers and importers operating more...

Chinese student builds house out of beer bottles

An engineering graduate and his father have built a two-storey house made out more...

Bilingual 'tool' demystifies wine tasting

The Australian Grape and Wine Authority has developed a new "tool" which more...

Beaujolais pushes for sparkling AOC

Beaujolais is trying to gain AOC status for its sparkling wines which, with it more...

Carlsberg creates beer-shampoo

Danish brewer Carlsberg has launched a new range of men’s grooming products more...

Scots invited to explore Chianti Classico and Prosecco

The promotional bodies for Prosecco Conegliano-Valdobbiadene and Chianti more...

Sales Executive - Wines & Spirits Competitions

London, United Kingdom

Competitive

Californian wine struggling with supply

There is a "growing mismatch" between supply and demand that is badly hampering more...

Diageo 'shelves' £240m Chinese scheme

Swellfun, the Chinese subsidiary of drinks giant Diageo, has reportedly more...

Vinadeis unveils Languedoc 'black diamonds'

One of France’s largest wine producers has launched a high-end Languedoc more...

UK Sales Manager

London, United Kingdom

Top 10 Hong Kong craft beer bars

Anyone looking to quench their thirst with a ginseng microbrew should more...

En primeur: beware the heralded vintage?

From an investment point of view is it best to buy the “vintages of the more...