Amazon China to sell Californian wine

Amazon China has announced this week that their first-ever batch of directly imported Californian wines will be available for sale on the Amazon China website in time for the Mid-Autumn Festival.

amazon-china

Amazon China is to sell a batch of Californian wines priced from £13 to £36

The direct imports feature seven wineries from California, including Andretti Winery, founded by the legendary F1 driver Mario Andretti.

All the selected wines are made from low-yielding, high-quality vineyards, and will be available exclusively to Amazon in China.

Several publications in the Chinese media have been welcoming of the collaboration between Amazon China and the Californian producers, with Sohu.com reporting that this marks a rare chance for consumers to purchase these “top-notch, prized wines” in China.

Sohu also points out that these wines are well respected in the United States, and are found almost only in five-star hotels and Michelin-starred restaurants.

Priced between £13 to £36, these wines are being marketed to consumers just before the Mid-Autumn Festival in China which will take place on 19 September.

Andretti winery

The direct imports feature seven wineries from California, including Andretti

Amazon China hopes that the upcoming festivity will encourage more customers to buy these wines as gifts for their friends and relatives.

It has in fact implemented a Mid-Autumn festival promotion in an effort to further market the wines: customers will get a 20% discount on these California wines with every purchase of mooncakes via Amazon China.

However, Amazon China will face stiff competition as other retailers such as online wine retailer Wangjiu take to deep discounting of their wines in anticipation of the Mid-Autumn Festival.

Supermarkets have also taken to aggressive promotion, reducing prices as much as 50%, or offering customers a free case of wine with every case that they purchase.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sales Support Executive

Davy's
London, UK

Partner Manager – On-trade - Greater London

Maverick Drinks
London/M25 belt, UK

Partner Manager – On-trade - North West

Maverick Drinks
Manchester, UK

Partner Manager – On-trade - West & Wales

Maverick Drinks
Bristol, UK

Partner Manager – On-trade - South East

Maverick Drinks
Brighton, UK

Events Sales Executive

The Drinks Business
Central London, UK

Sale & Operations Manager

Marussia Beverages
Marylebone, London, UK

Prestige Account Manager – Europe

Jackson Family Wines
London, UK

Pink Rosé Festival

Cannes,France
7th Feb 2018

VinoVision Paris

Paris,France
12th Feb 2018

Vinisud

Montpellier,France
18th Feb 2018
Click to view more

Champagne Masters 2017

The only Champagne blind tasting in the UK, the competition will reward the best wines in the following categories:

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

Click to view more