China’s 10 best selling wines online

6th August, 2013 by Shiying Huang

For those doubting the power of Bordeaux in the Chinese market, db counts down the top 10 best-selling wines on Asian-based wine website Wangjiu.

Chateau-Auguste-Merlot-2010As previously reported by the drinks business, the Chinese online retail market is set to surge as China’s consumers spend more time online, and leading the emerging market is Wangjiu Online.

With a strong focus on premium labels, Wangjiu was established in 2012 and has spent over £10 million on procurement and warehousing as well as its online wine retailing platform.

While it is facing keen competition from other online retailers such as Jiuxian and Jiumei (www.winenice.com), Wangjiu has differentiated itself as a retailer of premium wines, while providing a bespoke “wine-customisation” service that it is currently providing to banks, media corporations, and private clients.

This service allows clients to specify a preferred wine style, and Wangjiu will source a wine to fit the specification.

In a campaign that is the first of its kind in China, Wangjiu released a wine on 17 May this year that was customised according to the popular polls and requests from over 200,000 consumers from its database.

Chateau de Birot

Château de Birot’s Coup de Coeur 2008

The wine was created as the result of a collaborative research between Wangjiu Online and La Revue du Vin de France China to find out what wine would be most suitable for the Chinese palate.

Consumers and wine critics in China went through a poll where they expressed their favourite styles of wine, the price they were most willing to pay for a bottle of wine, and other factors such as the weight of the bottle, the closure used, and even the wine label design.

Based on the results of the poll, Wangjiu sampled wines from producers from over 50 countries before picking a wine produced by Château de Birot from the 2008 vintage, which the website named “Coup de Coeur”.

The wine was released at ¥198 (£21), and all 12,000 bottles were sold out within a month from the release date.

Over the following pages are the top 10 most popular wines retailing on Wangjiu’s website, including some rather revealing customer reviews outlining Chinese drinkers views on organics, tannins and the Italian wine style:

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

European Brands Sales Manager, Field Sales Managers and Executives

Amathus Drinks PLC
London, Brighton, E Sussex/Kent, Cornwall & Devon, GB

Commercial/Sales Manager

Crush Wines Ltd
Bremhill/Home office, GB

Wine Buyer

Adnams
Southwold, UK

Sales Manager - Scotland

Eurowines Ltd
Scotland

Sales Manager - North-West England

Eurowines Ltd
North-West England, UK

Sales Manager - London

Eurowines Ltd
London, UK

Key Account Manager - Grocery

Australian Vintage Limited
London (Croydon), UK

Key Accounts Manager - Impulse

Australian Vintage Limited
London (Croydon), UK

Business Development Manager

Regency Wines Ltd
North Devon & Somerset, UK

Sales Manager - North East England

Eurowines Ltd
Within 15-20 mile radius of York, UK

National Account Manager

Ehrmanns Wines
London, UK

London Account Manager

The Drinks Club
London, UK

London Sales Executive

Gourvid Limited
London and Greater London, GB

Logistics Administrator

Speciality Drinks Ltd
Park Royal, London, UK

Head of Sales - Hush Heath Estate

Hush Heath Estate
Kent/ London, UK

The Global Merlot Masters 2017

Deadline : 2nd May 2017

db Awards 2017

Deadline : 3rd May 2017

The Global Organic Masters 2017

Deadline : 2nd May 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more