Hot weather beer boost for UK supermarkets

New data shows that Britain’s supermarkets have received a huge sales boost with large increases in the sales of beer, cider and perry during the warm weeks of July.

FMCG market and shopper intelligence firm IRI has analysed the grocery sales data for the two weeks period up to 20 July and found some big gains in comparison to the same period last year.

With total sales of £132.8 million over the two weeks beer sales increased by 50% on last year, contributing more additional revenue than any other product, an extra £44.5m.

Tim Eales, strategic insight director at IRI, said: “Over the years that we have been measuring and analysing grocery sales, the weather probably has the largest single effect on what people buy….