23rd July, 2013 by Lucy Shaw
UK drinks distributor Hi-Spirits has struck a deal to bring singer-turned-actor Justin Timberlake’s Tequila – 901 – into the UK.
Justin Timberlake’s Tequila, 901, is headed to the UK
The 40% abv triple-distilled silver Tequila will be available to both on-trade and off-trade retailers with an off-trade RRP of £32.85 for a 700ml bottle.
Co-founded in 2009 by Justin Timberlake and Kevin Ruder, 901 is produced by Destileria Santa Lucia from a 60-year-old recipe.
Triple-distilled from 100% Blue Weber Agave from Jalisco in Mexico, 901 Tequila is produced in small batches and was awarded a Double Gold medal at the 2011 San Francisco World Spirits Competition.
“901 Tequila has been extremely well received by our distributors, cocktail experts and most importantly, consumers during our first four years in the American marketplace,” said Kevin Ruder, president of 901.
“We look forward to continuing to build the brand with Hi-Spirits in the UK,” Ruder added.
Dan Bolton, managing director of Hi-Spirits, said he was “delighted” to be bringing 901 Tequila to the UK.
“Justin Timberlake’s deep respect for the heritage and quality of Tequila has led to the development of a premium spirit that has a wide appeal,” he said.
The Tequila is named after the area code of Timberlake’s hometown of Memphis.
Last October, the singer created a special red blend from Sonoma County, which was served at his wedding to actress Jessica Biel in southern Italy.
The blend, named Blue Ocean Floor, was made from Alexander Valley Zinfandel, Petite Sirah and Cabernet Sauvignon from the 2009 vintage.