Timberlake’s Tequila heads to the UK

23rd July, 2013 by Lucy Shaw

UK drinks distributor Hi-Spirits has struck a deal to bring singer-turned-actor Justin Timberlake’s Tequila – 901 – into the UK.

Justin Timberlake's Tequila, 901, is headed to the UK

Justin Timberlake’s Tequila, 901, is headed to the UK

The 40% abv triple-distilled silver Tequila will be available to both on-trade and off-trade retailers with an off-trade RRP of £32.85 for a 700ml bottle.

Co-founded in 2009 by Justin Timberlake and Kevin Ruder, 901 is produced by Destileria Santa Lucia from a 60-year-old recipe.

901 Tequila

901 Tequila

Triple-distilled from 100% Blue Weber Agave from Jalisco in Mexico, 901 Tequila is produced in small batches and was awarded a Double Gold medal at the 2011 San Francisco World Spirits Competition.

“901 Tequila has been extremely well received by our distributors, cocktail experts and most importantly, consumers during our first four years in the American marketplace,” said Kevin Ruder, president of 901.

“We look forward to continuing to build the brand with Hi-Spirits in the UK,” Ruder added.

Dan Bolton, managing director of Hi-Spirits, said he was “delighted” to be bringing 901 Tequila to the UK.

“Justin Timberlake’s deep respect for the heritage and quality of Tequila has led to the development of a premium spirit that has a wide appeal,” he said.

The Tequila is named after the area code of Timberlake’s hometown of Memphis.

Last October, the singer created a special red blend from Sonoma County, which was served at his wedding to actress Jessica Biel in southern Italy.

The blend, named Blue Ocean Floor, was made from Alexander Valley Zinfandel, Petite Sirah and Cabernet Sauvignon from the 2009 vintage.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Fine Wine Logistics Coordinator

IG Wines
London, GB

Brand Ambassador East Coast USA - Ableforth’s

Maverick Drinks
New York - field-based, USA

Brand Ambassador West Coast USA - Ableforth’s

Maverick Drinks
San Francisco / Los Angeles - field-based, USA

Global Travel Retail Manager

Maverick Drinks
London, UK

Portfolio Ambassador - Europe

Maverick Drinks
North West Europe - field-based, UK

Senior Partner Manager - Grocery

Maverick Drinks
London/Field Based, UK

Sales Executive

Woolf Sung Ltd
London

Trade Marketing Manager - Maverick Drinks

Maverick Drinks
London / Kent

Business Development Executive Central London

William Grant & Sons UK
London

PR & Communications Officer - Atom Group

ATOM Supplies Limited
London, UK

Crus Bourgeois du Médoc 2015 Official Selection Tasting

London,United Kingdom
21st Sep 2017

The City Wine Show

London,United Kingdom
22nd Sep 2017

Almaviva 2015 Vintage and Vertical Tasting

London,United Kingdom
28th Sep 2017
Click to view more

Global Chardonnay Masters 2017

Deadline : 29th September 2017

The Global Riesling Masters 2017

Deadline : 29th September 2017

Click to view more

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

The Global Organic Masters 2017

The drinks business is thrilled to announce the launch of The Global Organic Masters

Click to view more