AV ‘nails’ low alc wine with new technology

30th July, 2013 by Patrick Schmitt

Australian Vintage is launching a new red and white reduced-alcohol wine which the producer says will set new standards for taste in the 5.5% abv category.

Low-alcohol-wines

Key to Australian Vintage’s development of more reduced-alcohol wines has been the adoption of the latest type of the spinning cone alcohol removal technology

Called Summer Light, the new wines will be officially unveiled in mid-August and comprise a Sauvignon Blanc and Shiraz, both at 5.5% abv to benefit from the lower duty in the UK at this alcohol level.

“We know we’ve nailed it,” said Julian Dyer, general manager for the UK and Europe at Australian Vintage about the two new wines in an interview with the drinks business last week.

Although the Australian producer launched a 5.5% Moscato called Vinni in October last year, it has been absent from the fast-growing low-alcohol still wine sector in the UK because Dyer said it was hard to get a good enough flavour at 5.5%.

“We are coming into the 5.5% category a bit later than the others because to date we haven’t been able to deliver the quality that’s right,” he commented.

Continuing he said, “But we have done benchmark tastings and without question Summer Light is the best tasting – the wines are actually in balance and still taste like [standard abv] wines.”

A particular challenge for the producer according to Dyer was the red 5.5% Shiraz, and he believes Australian Vintage is the only winemaker to have created a really palatable 5.5% red, which, he added, spends a period in oak barrels to bring some wood-derived sweetness.

The wines will be priced at £5.99 and Dyer told db that Australian Vintage has already achieved two listings for the Summer Light range, which will be on shelves in the UK in September, and will be sold under the company’s Miranda brand.Miranda Summer Light Shiraz

Key to the producer’s development of more reduced-alcohol wines has been the adoption of the latest type of the spinning cone alcohol removal technology.

At a cost of AU$1.8 million, the new version is the first to be fitted in Australia and allows alcohol extraction to take place at a lower and less damaging temperature of 42 degrees Celsuis, which is 20 degrees lower than the standard technology.

More information on the new range, including an interview with Australian Vintage’s chief winemaker Thomas Jung, will appear in the upcoming August issue of the drinks business.

One Response to “AV ‘nails’ low alc wine with new technology”

  1. Rob Lyth says:

    Where can i get summer light shiraz in the uk. Sainsburys and Tescos dont have it

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Administrative Assistant

Swig Wines Ltd
Chiswick, London, UK

HR Manager

Amathus Drinks PLC
London, UK

Senior Sales Manager

Haynes Hanson & Clark
Gloucestershire, GB

Customer Services Administrator

Speciality Drinks Ltd
London, UK

National Business Development Manager

Speciality Drinks Group
London, UK

Inventory Analyst

Bibendum PLB
London, UK

Events Executive - Atom Supplies

ATOM Supplies Limited
London, UK

Off-Trade Sales Account Executive

Domaine Direct
Nationwide, working from a combination of home & London office.

Sales Executive/Brand Ambassador

Glenfarclas
Ballindalloch, Speyside, UK

Client Manager

Noble Rot
Wandsworth, London, GB

Spirits Investment Director

Stilnovisti
London, UK

Junior Brand Manager

Enotria Winecellars
Park Royal, London, UK

Content & Digital Assistant

ABVGlobal
London, UK

Sales Manager

Cellar Trends
London, UK

Editorial Assistant

Wine List Confidential
London, UK

Champagne Masters 2017

Deadline : 7th July 2017

The Global Sparkling Masters 2017

Deadline : 10th July 2017

The Global Malbec Masters 2017

Deadline : 10th July 2017

The Global Syrah Masters 2017

Deadline : 18th July 2017

Click to view more

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

Click to view more