Doom Bar becomes UK’s favourite cask beer
26th June, 2013 by Andy Young
Doom Bar beer from Sharp’s Brewery has become the number one cask beer in the UK, in both volume and value according to data from CGA Strategy.
Doom Bar has reached the top spot after achieving an average growth rate of 45% over the last three years.
Sales of Doom Bar are currently growing at a rate of 30% and the beer has achieved this number one spot just ahead of the 20th anniversary of Sharp’s Brewery, which was founded in 1994.
Emma Bebbington, general manager at Sharp’s Brewery, said: “Doom Bar’s consistent growth has allowed us to invest in the brewery, expanding and improving our brewing operations through our recent success. We unveiled a new temperature-controlled warehouse at the end of April which will help us to ensure that our beers arrive in trade and reach the consumer in optimum condition.
“Projects like this stand us in good stead to maintain strong growth and keep developing our broad portfolio of award-winning, cask-conditioned beers.”
Based in Rock, North Cornwall Sharp’s beers are now available in around 6,500 stockists in the UK and capacity at the brewery has increased by 54% over the last two years.
Stephen Martin, drinks category manager at Punch Taverns, said: “Doom Bar is exceeding all expectations for us and receives a fantastic response from our partners all around the country.
“The quality and consistency of the beer has been exceptional throughout our trading partnership and we are delighted to see such fantastic growth in the brand. Congratulations to all the team at Sharp’s – a just reward for their hard work.”
