Doom Bar becomes UK’s favourite cask beer

26th June, 2013 by Andy Young

Doom Bar beer from Sharp’s Brewery has become the number one cask beer in the UK, in both volume and value according to data from CGA Strategy.

Doom BarDoom Bar has reached the top spot after achieving an average growth rate of 45% over the last three years.

Sales of Doom Bar are currently growing at a rate of 30% and the beer has achieved this number one spot just ahead of the 20th anniversary of Sharp’s Brewery, which was founded in 1994.

Emma Bebbington, general manager at Sharp’s Brewery, said: “Doom Bar’s consistent growth has allowed us to invest in the brewery, expanding and improving our brewing operations through our recent success. We unveiled a new temperature-controlled warehouse at the end of April which will help us to ensure that our beers arrive in trade and reach the consumer in optimum condition.

“Projects like this stand us in good stead to maintain strong growth and keep developing our broad portfolio of award-winning, cask-conditioned beers.”

Based in Rock, North Cornwall Sharp’s beers are now available in around 6,500 stockists in the UK and capacity at the brewery has increased by 54% over the last two years.

Stephen Martin, drinks category manager at Punch Taverns, said: “Doom Bar is exceeding all expectations for us and receives a fantastic response from our partners all around the country.

“The quality and consistency of the beer has been exceptional throughout our trading partnership and we are delighted to see such fantastic growth in the brand. Congratulations to all the team at Sharp’s – a just reward for their hard work.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Job vacancies

Senior Customer Marketing Manager

Conviviality Group
London or Bristol, UK

Customer Marketing Manager- 12 month FTC

Conviviality Direct
London, UK

PR Account Executive

Clementine Communications Ltd
Fulham, UK

Marketing Manager

Berkmann Wine Cellars
London, N7, UK

Brand Manager

Berkmann Wine Cellars
London, N7, UK

Sales Account Manager

Jascots Wine Merchants
London, UK

Marylebone Sales Manager

Philglas & Swiggot
Marylebone, London, UK

Area Sales Manager

Bon Coeur Fine Wines
North England, UK

Procurement Assistant – Wine

Adnams PLC
Southwold, UK

Account Manager Central London

Speciality Drinks Ltd
London, UK

Brand Ambassador

Speciality Drinks Ltd
London, UK

National Business Development Manager

Speciality Drinks Ltd
London, UK

Marketing Assistant

Hatch Mansfield
Ascot, Berkshire, UK

Marketing Manager

Bancroft Wines
London, UK

The Global Sparkling Masters 2017

Deadline : 25th August 2017

The Global Malbec Masters 2017

Deadline : 25th August 2017

The Global Sauvignon Blanc Masters 2017

Deadline : 1st September 2017

Global Chardonnay Masters 2017

Deadline : 8th September 2017

Click to view more

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

The Global Organic Masters 2017

The drinks business is thrilled to announce the launch of The Global Organic Masters

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Click to view more