Chinese producer to release €500 icon wine

23rd May, 2013 by Patrick Schmitt

China’s Chateau Hansen is to launch a luxury label called Red Camel with a retail price of €500 in its domestic market.

winemaker

Chateau Hansen winemaker Bruno Paumard was formerly at Loire sparkling wine producer Bouvet-Ladubay

The new wine uses organically-grown Cabernet Sauvignon from a single parcel of 15-year-old vines in Ningxia.

Harvested at the end of November 2010, winemaker Bruno Paumard said it had an abv of 14.7% and was “the best wine we can do”.

Having spent two years in 100% new French oak barrels, a total of 10,000 bottles are ready for release at €500 each.

Paumard, who was formerly a winemaker at Loire sparkling wine producer Bouvet-Ladubay, said the best terroir in China was found in the Ningxia region because the area was hot but didn’t suffer from the rot-inducing rainfall which afflicts places closer to China’s eastern coastline.

However, extremely cold winters in Ningxia, which is located in the hills around Mount Helan, require viticulturists to bury the vines beneath the soil from December until mid-April, according to Paumard.

“Generally winter temperatures are minus 9-10 degrees Celsius but one year in 10 the temperature drops to minus 30, such as 2009, and you can lose a lot of vines,” he told the drinks business.

Paumard, who was present at this week’s London International Wine Fair where Château Hanson took a stand for the first time, said the Chinese wine company was looking for a UK importer.

However, he explained that the UK market was not a priority for the producer.

“We are at the LIWF for fun and prestige,” he admitted, adding, “We sell 2 million bottles in China at €12 and above, but if we export, we sell at €2.5 – we make much less money exporting.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Job vacancies

PR Account Executive

Clementine Communications Ltd
Fulham, UK

PR Senior Account Manager

Clementine Communications Ltd
Fulham, London

Marketing Manager

Berkmann Wine Cellars
London, N7, UK

Brand Manager

Berkmann Wine Cellars
London, N7, UK

Sales Account Manager

Jascots Wine Merchants
London, UK

Marylebone Sales Manager

Philglas & Swiggot
Marylebone, London, UK

Area Sales Manager

Bon Coeur Fine Wines
North England, UK

Procurement Assistant – Wine

Adnams PLC
Southwold, UK

Account Manager Central London

Speciality Drinks Ltd
London, UK

Brand Ambassador

Speciality Drinks Ltd
London, UK

National Business Development Manager

Speciality Drinks Ltd
London, UK

Marketing Assistant

Hatch Mansfield
Ascot, Berkshire, UK

Marketing Manager

Bancroft Wines
London, UK

Regional Sales Manager – Scotland

Bancroft Wines
London, UK

The Global Sparkling Masters 2017

Deadline : 25th August 2017

The Global Malbec Masters 2017

Deadline : 25th August 2017

Global Chardonnay Masters 2017

Deadline : 1st September 2017

The Global Sauvignon Blanc Masters 2017

Deadline : 1st September 2017

Click to view more

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

The Global Organic Masters 2017

The drinks business is thrilled to announce the launch of The Global Organic Masters

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Click to view more